Are you thinking of building your own startup? That’s great! But wait! Do you have a plan? If not then, you are on the correct page.

When it comes to building and managing a startup, there are many aspects that need your utmost attention. It would surely occur to you that you need to focus on the marketing and finances of the business, but more important than that is an online marketing team structure.

Yes, a professional digital marketing team structure is an indispensable part of your business, the absence of that will not take you far. Look for yourself; the concept of online marketing is at its peak right now.

The global digital marketing market is expected to reach up to $640.2 Billion by 2027 at a CAGR of 10.3%. Besides, Facebook, Instagram, Snapchat, and many others that have over a billion users have become the hot platforms for digital marketing.

Now, when you have so many platforms for digital advertising, it becomes extremely necessary for you to build a proper digital marketing department structure or team. This is essential for your business success.

As per Failory:

• Around 22% of businesses fail due to marketing problems. And,
• 18% of businesses fail due to team issues.

So, you should not just focus on building an efficient digital marketing organization structure, but one should also work on choosing the best people for the firm.

Here in this article, we will take a comprehensive look at the miscellaneous factors and aspects that you must keep in check while building your structure of your online advertising team.

Essential Factors to Scan before Building Your Digital Marketing Organization Structure

Well, to build an effective digital advertising team, it is necessary for you to analyze your business model first. For example, if you are making an app, you need to study its market and the technologies required to build the app.

Based on this, you need to hire people that have relevant knowledge and experience in that technology. Besides, it is also necessary to make sure that you align your team as per your business aims.

Let us study these factors that govern the structure of the online marketing team.

Marketing Goals

If you want to hire the best marketing team for your startup, it is essential for you to align your project goals first.

If you want to hit the Bullseye, it is pretty obvious that you will have to aim well and stretch the arrow back enough.

The same is the case with advertising goals.

You need to be clear about the goals!

Depending on the type of firm, there can be various marketing goals, such as:

• Boost digital presence
• Generation of leads
• Developing brand loyalty
• Build brand awareness
• Target new customers
• Boost the profit margin
• Enhance the authority of your firm
• Promotion of new services and products of the firm
• Retain existing customers

This set of goals require a specific set of advertising techniques.

Here are some examples to demonstrate:

For acquiring new customers, you need to develop a state of the art ad campaigns for your brand. You can use Facebook or Instagram to advertise.

Facebook and Instagram are some awesome marketing platforms that can be used to market any business.

It offers various tools for targeting, as well as retargeting the audience.

For instance, Instagram helped Transferwise and other fintech firms in extending their user base.

Transferwise witnessed 9000 new registration on its app via Instagram ads.

Trasnferwise used Instagram Stories to target people for ads.

The tools required for this are also different.

For instance, Facebook helped Webull (a finance firm) boost brand awareness by 3% using Facebook video ads.

The tools used by the brand were Carousel, Photo ads, Video ads, Audience network, Core audiences, and Measurement. These are all the Facebook tools.

And it is necessary for you to design your digital marketing team structure in a way that you have people with experience in using these tools.

Want to read more? Check out our guide on digital marketing organization structure.