Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo’s AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories.
Brand safety continues to gain prominence with advertisers and marketers concerned by the rise of sensitive news topics and misinformation. According to a recent Interactive Advertising Bureau (IAB) study, over 77% of industry professionals cited brand safety as a key priority in 2020. Criteo is responding to these industry needs through its integration with Oracle to deliver greater brand protection to marketers while continuing to provide scale and performance.
“Criteo is committed to delivering a safe and transparent advertising experience for brands and publishers alike,” said Len Ostroff, SVP Global Partnerships and Alliances at Criteo. “Oracle Data Cloud is a leader in contextual intelligence. Our integration with them will bring semantic detection power pre-bid to our global brand safety offering so we can better serve our clients.”
https://www.martechcube.com/adtech-leader-criteo-integrates-with-oracle-data-cloud/
Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector.
This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand side platform (DSP) DynAdmic in July 2021.Publica and Smart are dedicated to programmatic advertising quality as the industry continues to mature.
This partnership offers digital advertising buyers and the CTV publishing community a scaled, independent solution where transparency and privacy are paramount.
Publica’s CTV premium publisher clients will now gain direct access to Smart’s global demand pipeline, while Smart’s demand-side partners will have greater access to a broader array of premium CTV inventory through a direct, unified auction.
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What does the most effective advertisement network for mobile games provide that is mosting likely to make them the right firm to buy?They Concentrate on Engaging The term interaction is just one of the most vital when choosing an advertisement network.
You intend to choose a firm that is constantly working to obtain extremely interesting individuals.That indicates that they are producing advertisements that are encouraging people to click.
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Not all ads are intriguing adequate to click on, yet the most effective ad network for mobile video games is able to create those that are.A Versatile Suite of Solutions An additional point to try to find in these firms is what kind of solution they use.
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