Are your product pages failing to drive more traffic to your eCommerce website and converting browsers to buyers?
If your answer is yes, then you shouldneed to think of optimizing all the product pages.
Why?
Because the people’s preference is alwaysgoing online to find products that they need instead ofrushing to a brick-and-mortar store.
As several products competing to get visibility on search engine results pages (SERPs), it’s important your brand is on Page 1 in Google and getting product page optimized is the suitable way to get maximum exposure and beat out the competition.
We, at Seo Agency in Gurgaon, sharingsome actionable SEO guidelines for product pages
- Apply Keyword Strategy
Keyword research is the basis for product page optimization. What you need to do is-
- Utilize product-focused topics that users are searching for.
- Consider relevancy and what will actually convert.
- If you have data from different channels, leverage it in your keyword and topic research and include ad copy with maximum click-through rates (CTR) into meta descriptions.
- Optimize landing pages for searchers who are ready to purchase because you want to sell the products on your site.
- Optimize Titles & Meta Descriptions
While optimizing title tags and meta descriptions make sure you include details, like:
- Brand name
- Model name
- The model number
- Other important information
- Mark-Up Product Pages with Structured Data
Every product page should have product schema as well as review schema, which can:
Lead to more impressions and clicks.
Boost CTR and drive more sales.
- Add FAQ Content
Most product pages lack an FAQ section. Instead, they depend on user-generated content (UGC), which is a mistake.
Hence, having an FAQ section with answers to questions users commonly ask is time-saving for the customers who don’t like to talk to a chatbot or call customer service if they any product related queries.
That, in turn, supports the brand to sell more products.
- Write Unique Product & Meta Descriptions
Several ecommerce websites usethe same product description for all products. This is again not a right step.
Every product can rank for branded as well as non-branded keywords. So, there must be a unique description to take advantage.
Provide consumers with unique and relevant information to encourage them to checkout your product and then attract more traffic resulting in sales.
- Share Genuine Testimonials & Customer Reviews
Real testimonials from customers who loved your product speak volumes to in-market consumers thinking whether or not to purchase from you.
That’s why it’s crucial to request customers to share their experiences with your products and how they proved to be a problem solver.
- Test Landing Pages
This should be done to find out the ideal configuration. Using tools like Google Optimize and Optimizely gives a clear idea about the smallest changes within the product page. Like changing the location of your call to actioncould lead to more conversions.
- Use High-Quality Video & Imagery
We understandthat online shopping does not let you physically touch or feel the product you are thinking about.
Hence, High-quality videos and images, however, would be a great idea to provide end-users with the information they want to feel confident in their purchases.
- Minimize Page Load Times
Your product pages should be mobile-friendly.
Fast-loading webpages will give your target audience a better user experience. Also, you will witness the increase in sales, revenue, decrease in bounce rates and pages per session.
- Product Page Audit to Identify Technical Issues
Duplication of product pages is possible due to faceted URLs, which can harm your ecommerce website’s SEO, like:
- Duplicate content
- Wasted crawl budget
- And split link equity
To overcome these issues, audit your pages to find which technical and content elements required to be optimized if any. Such as:
- Duplicate title tags and meta descriptions
- Slow page load times
- Broken links
- Thin content
- 404 pages
- 302 redirects
- Missing structured data
Qwerty Brand Solutions, one of the top digital marketing companies, advises you to follow these ways and optimize product pages that help drive qualified traffic to your website, which can boost sales and revenue.
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The platform penalizes websites that deliberately use the same content to manipulate search engines by downgrading their ranking.
Also, Google can remove the site entirely from the platform in extreme cases.
The site will no longer appear in the search results.
But what exactly is duplicate content.
In the eyes of Google, the content that appears in more than one place is considered identical, and similar content also counts as duplicates.
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