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How Do Sports Betting Apps Make Money?

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By looking at the increase in the number of online sports betting apps and firms in recent years, one can tell that the business is quite profitable. The bookmakers (Persons who take the bets) are cashing in millions as the bettors continue to speculate and win. Most people wonder as to how bookies continue to pay winnings to the customers along with making their huge profit. It is always misunderstood that sports betting apps make money only when customers lose their bets. Bookmakers make sure the book balances and turn profits into odds to run a successful business. The bookie is going to make a profit no matter the player wins or loses.

How a Bookmaker Make Money?

As per the inexperienced bettors, sports betting can be beaten with a little knowledge of sports. It is not so easy as the bookmakers are the actual rivals and the bettor needs to know how to beat them. The online sports betting applications generally make money on betting by taking a commission when bettors lose the bets.

The best sports to bet on is Football and the bookmakers exist here just to make profits. They need to stay one step ahead of the gambler. If the bettors are willing to take bets on both sides of the game then they will not be able to make money. They can be on the right side and make money. While a bet is placed, the bookie asks the player to bet on and this is where the profit comes from. The procedure to make money is simple – they accept bets on the marketplace, price it in such a way so that it doesn’t represent the correct probability of the total outcome. The margin between the bets provides bookies with an edge over the bettors. They always ensure to set lines to make a profit.

Let’s Take an Example:

Generally, the online sports betting odds are 11 to 10 which are represented by the money line of +110. This interprets that if you want to win $100, you will be risking $110. You then place a bet on the sports betting app and pay $110 and collect $210 if your team wins. You have to forego your initial investment of $110 if your team loses. This ratio remains the same but the amounts may change. The question is, how it is beneficial for the bookmakers and how this maths work?

Suppose, 50 people are betting online on a football game and 25 bets on the home team and the other 25 take the away team. Assuming the average bet amount of $110, the bookmaker will collect $5500 ($110 x 50 people). If the home team wins the winners will get back their initial investment along with the profit they make. The total amount comes to $5250 ($210 x 25), which is less than the collected amount of $5500. There is a profit margin of $250 from one match no matter which team wins or loses.

The best online sports betting apps deal in thousands of dollars per game and there are 14 to 15 matches per week in the national football league which adds up to their profits quite quickly. The bookmakers need to be aware that anything can happen and they might need extra funds to compensate. 

 

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