When you choose to build an app that is compatible with your business plan, choosing between Android and iOS platforms is one of the most important decisions to make.
And the option may not be so clear. Both systems are continuously being updated with new features introduced on a regular basis. When properly used both platforms offer serious business advantages.
To create an app that will help both your company and your customers make an in-depth analysis of each platform that you can choose from. First of all, you should set your goals and objectives. Only ask yourself three main questions:
- What's the mission of your future app?
- What's the most important thing for you – expense or time?
- What are the target users?
You may prevent further problems or adjustments during the project by clarifying this beforehand. Now when you've got the answers, it's time to compare the two channels and find the big differences between them.
Developing iOS vs. Android app: main differences
You're probably trying to make your app famous and get you high profits. What platform is going to help you achieve your goals? Let's discuss the key differences between the two choices. They can be divided into two categories: business and technical.
Business Aspects
- Audience
As described above, you need to know your target audience in order to create a powerful app. With regard to the development of the iOS and Android apps, your users should have an effect on your decision. For example, iOS app development audiences live in North America or Western European countries, preferring business, lifestyle, and e-commerce applications to other types of apps. In reality, iOS app users spend 250 percent more on in-app purchases than Android users do.
Meanwhile, the target audience for Android app production is mainly people of South America, Central, and Eastern Europe. These consumers are more interested in entertainment and chat applications. A good price/quality ratio is what they care for the most.
If your goal is global audiences all over the world, Android app creation could be the best choice for you.
2. Revenue
This is quite a tricky point to consider: while Android apps have twice the global market share of iOS solutions, they are less profitable than their rivals. According to statistics, Apple's App Store created almost 64 percent more revenue in a year, compared to 29 percent an annual increase in Android solution growth.
However, the developers of Android solutions may also benefit from high sales, as the number of Android users is increasing steadily.
3. Market share
If you want to draw more potential customers, Android is a web platform. To be exact, Android apps account for 84.8 percent of the global Smartphone market and just 15 percent of iOS mobile apps. Android's share of the market is projected to rise to 85.3 percent by 2020. So, for those who want to meet as many consumers as possible, creating the Android app is the right approach.
- Distribution specifics
The method of publication for the two sites differs a lot. It takes a few days to a few weeks for the iOS app to go live. Apple shall check that an application complies with its relevant standards, without any offensive or abusive material inside it. This method minimizes the possibility of posting applications that have a lot of bugs inside.
On the other hand, it takes just a few hours to post an Android solution, as there is no strict verification process included. Although this tends to be a more favourable approach, it is also more dangerous for end-users, since few verification methods are included.
So, think again about your priorities: what do you value more – pace or safety? If protection is your number one concern, select iOS app creation instead of Android.
- Monetization specifics
Creators of iOS solutions typically charge for installing their applications, while Android apps are usually free to download. Here are the most common ways to monetize your Android apps:
- Ads put inside of applications
- Purchases in-app
- Electronic commerce
As far as iPhone applications are concerned, there are three key ways to consider:
- In-App Functionality & Incentives: In addition to achieving your monetization targets, you can also boost your end-user experience by providing more app features.
- Premium edition: it's a lot cheaper to sell a Premium app from inside a free solution than to deliver a Premium version from the start. Better still, research the likes and desires of your users and give them a personalized solution in a paid form.
- Supported ad: without asking users to pay for downloading the app, you'll show them advertisements advertising a different service or version. These paid ads are another form of monetization that you might consider.
There are, of course, several other ways to monetize the application – through affiliate purchases, sponsorships, or subscriptions. The latter will be especially useful for news & content-driven apps. So, choose a monetization approach that suits the design and intent of your app. This is your tried-and-true way to success.
Technical differences
Understanding the technical aspects is crucial for two key reasons – it helps you to foresee future problems and choose the best solution for you. So here are the key distinguishing points between custom Android app development & iPhone app creation:
- Complex Development
Long story short, Android app creation is much more complicated than making iOS apps. Think of a large number of computers, each with its own screen size and appearance ratio. When designing an app, programmers need to make it customizable to all of them.
And don't ignore a huge range of operating systems. Meanwhile, iOS applications run on a small range of devices (iPhone, iPod, or iPad) and a few operating systems. The development of the app is also much simpler for this platform.
- Time
Development costs generally rely on the time taken to create an app. In general, the production of apps consists of the design, development, and testing phases. Although the first two stages take about the same amount of time, testing Android apps is slower than testing iOS apps. In addition, all iPhone applications are subject to a series of approvals prior to final delivery. Consider this when setting the release date for your app.
- Design
Differences between iOS and Android solutions at this stage can hardly be ignored. Apple focuses on clean, efficient, and soft design that provides consumers with a superior user experience. On the other hand, Android programmers value more of the hardware instead of concentrating on aesthetics. Another main distinction is the Return button, which is still included in Android apps but is not included in iOS solutions.
As a result, iOS programmers must include it in their app. However, all styles of app development adopt minimalist and succinct design principles. There are no large icons or lines, so the modern consumer loves an app with a visually pleasing GUI.
- Language
Before beginning any mobile app development project, there is an important aspect to remember. One must own an original Apple computer to learn to create iPhone mobile applications.
This reality, sadly, creates significant limits for many developers of apps. Android app development requires Java proficiency when talking about coding languages, while Objective-C or Swift language is required for software development for iOS platforms. Either way, in order to develop solid or well-functioning software solutions, you can recruit professional Android or iPhone app programmers
- Cost of Growth
That's a critical aspect that directly affects every organization. The production of Android apps could be costly because of the vast number of devices and operating systems on which Android solutions can run.
Meanwhile, you have to purchase another application for every new iPhone or iOS device, as Xcode only suits Mac.
The cost of your Android app development project usually depends on your payment model and the time spent on it. Three key methods of pricing exist:
- Materials & Time
- The Fixed Price Price
- Highlights
- Select the model that best fits your resources and plans.
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The main aims behind adding editorial content, interviews, editor’s choice section in App Store is to let the customer know what’s is best among the good.
This program by Google is also based on the same concept as the Apple’s to highlight the high-quality application store.
Like Apple’s Editor’s Choice Android Excellence also put the apps have great design and great user interface to make a benchmark for the other developers.
Google will showcase the worthy application from the developers in this category on a rotating basis.
The company broke down the Android Excellence in further categories of games and apps.
You will find the apps on the basis of further categories like “Action Games” and “Travel app for your new adventure.” , where the editor’s also given the explanation why the have chosen this app.
Okay, when you start planning your technical requirements, you need to decide on which platform you want to develop, but how do you decide which platform is right for your product is?
With iOS and Android accounting for 97% of the global mobile market, the ideal approach for mobile app development is to build and launch for both platforms.
Instead, you may consider launching on one platform first and then offering on another platform.
This article is a comparative guide examining both iOS and Android in four key areas: Audience, Monetization, Project Timeline, and Budget to help you decide whether iOS or Android is the right choice for your product.
To choose your ideal OS, you need to define what goals your app aims to achieve and which audience is important for your business model.
Sensor Tower reports that the Google Play Store installed around 75.7 billion first-time apps worldwide in 2018.
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