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Ring in New Year with a fresh set of Martech 2021 Predictions

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MarTech Cube
Ring in New Year with a fresh set of Martech 2021 Predictions

2020 is about to end, and we all know it wasn’t that great for any of us because of the COVID 19 pandemic. Almost all businesses were tremendously affected and all the forecasts and strategies were forced to be on hold. But things have started improving now and with countries like Russia and the U.K. launching vaccines of COVID 19, things are expected to get to normal in the first quarter of 2021. This also means that the time has come to get back to work with new determination and an aim to reach new heights in this New Year, so it is also important to check out the Martech predictions 2021 and strategize your new year accordingly. Because of the pandemic,

2020 might have been the year of accelerated digital transformation, but marketers will have a host of other technologies on their radar in 2021.

From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, it's clear that marketing leaders will need to increasingly tap technology in order to make informed, responsive decisions with changing consumer behavior.

  • Behavioral Marketing will still trump overblown promises of artificial intelligence. AI is great, but enterprises don’t have time to integrate half-baked or risky technology in the New Year. We’ve all heard the stories – Yes, AI could eventually disrupt the marketing industry by deepening personalization, but industry experts all agree: we aren’t there yet. The real needle-moving tech of 2021 will remain rooted in smart, behavioral marketing  Those who make big investments in cutting-edge technology could very well be left disappointed.

https://www.martechcube.com/ring-in-new-year-with-a-fresh-set-of-martech-2021-predictions/

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