Yellowfin today announces its continued expansion into the North American market, with significant growth across customers, partners and analyst networks and continued development of additional analytical capabilities that will accelerate the platform’s reach across sectors heading into 2021. “We are experiencing a significant lift in demand for our platform across the globe and in NA in both the embedded and enterprise space, as organizations look to data to better support acceleration towards digital transformation mainly driven by COVID-19,” said Glen Rabie, Founder and CEO of Yellowfin.

Customers, Partners and People

Yellowfin has achieved significant customer wins in 2020, including Schneider Electric, Viavi Solutions and Incopro and continues to build out its Full Service Partner network to service NA enterprise customers, and Service Partners to provide onboarding services for embedded ISV customers. “Yellowfin 9’s extensive support for embedding analytics has seen a significant increase in the number of partners and new ISV customers this year – particularly in NA – the largest ISV market globally,” said Josh Read, SVP of Global Sales & Partnerships.

Yellowfin continues to expand its North American team with a number of high-profile hires. Joining the NA team in 2020 is Amy Brazil, Director of Customer Experience; Michael Hollebeck, VP of Sales; Mike Ames, Account Executive; Wynn Johnson, Senior Growth Account Executive; and Brian Walker, Director of Education. All bring years of experience in driving customer success and building healthy ecosystems of customers, suppliers and partners.

https://www.martechcube.com/bi-platform-yellowfin-accelerates-expansion-through-north-america/