I often speak of something that I refer to as the Zuckerberg effect. Its a trending phenomena in the ecommerce space. On a very regular basis I come across new entrepreneurs or seasoned vets undertaking ecommerce ventures. It can be argued that business is business, but one thing remains true, ecommerce businesses are technology based companies. The very nature of the word ecommerce starts with E, e for electronic. A term possibly outdated in the sense that ecommerce is now crossing the chasm of omni-channel selling and should be looked at more as digital commerce, modern commerce or even more simply commerce or retail.
I am not trying to overwhelm or confuse things by the very terminology so let's stick to the term eCommerce, but I guess the long exasperated point I was trying to make is simply this.
To be successful in eCommerce you need to be able to compete on the basis of a strong technical understanding of all that makes up the successful eCommerce store.
Be it, the platform on which you choose, (Gone are the days of starting a Shopify store and becoming the next dollar shave club).
Geoff Cash is an internationally renowned coach, speaker, business owner, and business consultant.
He went on to build several multimillion-dollar companies, lead massive sales teams to over $65 million in product sales, and created programs that many leading sales organizations are using today.
He enjoys helping others succeed and welcomes any new challenge to help others grow.
