Facebook is the biggest social media platform in current times and has enormous reach as it has billions of users worldwide. With its wide reach can Facebook rule the world as an advertising platform?
Facebook has great potential of becoming one, but in the past few years, Facebook has faced setbacks like -
- Growing public dissent and ad boycott by advertisers.
- Fading stickiness and hyper-targeting capabilities.
- Declining reach.
- Impact of COVID-19.
Facebook has issued new advertising policies due to COVID-19 that you should comply with and is also taking steps to improve its advertising capabilities. In this blog, we discuss the setbacks faced by Facebook in detail and analyze what the future of Facebook ads holds.