Ad bidding is the driving force of the entire Facebook campaign. It has a huge role to play in your overall Facebook advertising strategy. A proper ad bidding strategy is necessary to make your ad campaigns a success.
Without it, you could lose money on your campaigns even if your ad copy and audience targeting are on point. That’s why one of the prominent features of a successful Facebook Ads agency is their mastering in opting the apt bidding strategy for their clients to get them the desired ROI.
Let’s have a deep insight into the methodology that these Facebook Ads agencies practice in order to use the best bidding strategy to get their clients at the top of the ladder.
Considerations by Facebook Ads agency to get the bidding strategy right
1. Be clear about your conversion events
The foremost thing that must be done is to define the primary conversion events. You need to be crystal clear of what exactly you want your audience to see and how you wish them to react. You need to be clear in your head about all these factors prior to persuading your potential customers.
Don’t expect one ad to serve all of your conversion goals. Have an Ad for each goal and then see the magic that it brings.
2. Set a spending bar and try not to raise it
It is a crucial step to take. You need to decide the higher limit of your spending and you have to stick to it religiously. You just can’t get over it or else the primary purpose of generating higher ROI will be diluted in the process.
So, set a spending bar and then set a bid cap. By setting a bid cap, you will make sure that you don’t spend too much for a conversion. Also, opt for paying for clicks and not impressions wherever possible while trying to minimize the cost per action.
3. Hit the highest bid first
Most of the successful Facebook Ads agencies practice the method of starting with the highest bid. Using a higher Facebook ad bidding strategy will deliver better results than a lower bid strategy.
Higher ad bidding provides better engagement. Your ads will receive more clicks and better click-through rate scores, which results in a higher return on investment.
A higher Facebook ad bid will bestow you an edge over the competitors. Since you are paying more, your campaign will have a better quality score in the ads algorithm and your ad will be shown more often than your rivals.
As an aftermath to this, your ads will be shown to the intended audience who is more likely to convert.
4. Don’t take landing pages lightly
This is one of the biggest blunders that any company goes through. They solely focus on ads and give the landing pages a back seat. Not many people realize, but the ad auction is not just about the highest bid, but also customer experience on the other side after the click.
Having a landing page that holds all the details that you wish your visitors to know with a “call-to-action” is a must. Facebook takes into account bounce rate, site speed, and more.
Make sure to have your pixel set up correctly to measure organic leads, and improve your site speed. You’ll notice your ad cost drop significantly.
Summary
Top-notch Facebook Ads agencies make sure that they don’t miss out on any of the above mentioned considerations and take care of all those little things that go into a successful Facebook Ads campaign.
From targeting to ad copy: here's EVERYTHING you need to know to succeed with real estate Facebook ads.
Click to find the appropriate Facebook ads NOW!
Looking to generate leads for your business using Facebook Lead Ads?
You are at the right place here we run Facebook ad campaigns that convert.
We have been helping small scale to large scale companies to generate Leads using Facebook & Instagram ADs constantly with Facebook ADs.
