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Designing Websites That Connect with the Millennial Crowd

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Kapil Mishra
Designing Websites That Connect with the Millennial Crowd

Targeting the Audience is not everyone’s cup of tea. One needs to be very understanding or cautious to affect the copy that has been generated especially to the target audience. This is what digital marketers do. They first search target audience for their specific brand, or products and prepare thorough research and compile all the data to make the most effective. Am I Right?

Like every digital marketer, website developers also carried out the same practice while designing a website to grab the attention of the users with its best UI. But, what good changes developers should make while developing a website that connects with the millennial crowd? This question is going to be very tricky for website developers as they should hold a good amount of knowledge and years of experience. Firstly, you should know who is millennials and why they matter?

Who are Millennials and why they are important

The millennials are supposed to be born between the early 1980s and 2000. The age group of 18 to 34 is considered to be millennials. This generation has seen the rapid transformation and is witnessing the recent trends happening in technology. With the transformation of box television to LED, shopping from stores to make online shopping, paper text to a word file, all these millennials have seen it and they matter.

Designing Websites That Connect with the Millennial Crowd

Developers should keep in mind millennials demands while developing a website because the era that they have seen is most breathtaking and attractive. They do have knowledge of the decades and the digital transformation of the lives from the keypad to smartphones.

  1. Use Modern Design Strategies

Most of the millennials in the age group of 18-35 are socially addicted. For performing every task they use smartphones. By this, one can take the idea that millennials are now tech-savvy and mobile-friendly.

Your website is the first impression of your users. It takes a second for them to stay or go back to the SERPs. Develop a website with designers and graphics who can grab the user’s attention and make them stay on the website. Also, update your website using a modern design and keep your site fresh.

  1. Be It Mobile Responsiveness

If you want to penned down some points related to the new websites. Make sure your website is mobile responsiveness. Most of the millennials use smartphones for their daily work and spend most of the time through mobile. Now, it’s your time to make your website mobile responsive if you don’t want your users to bounce back immediately.

  1. Give Preference to Visual Content

Visual content have a greater impact over the written content. This point has been proved many times and millennials have also been satisfying with this point. Millennials can absorb the content through graphics or images. Millennials crowd has been eager to learn or consume new things or to educate themselves. On the main page of the website, you can put a video that describes your organization best.

What you are and what are your goals in the coming years? Post a video on the website to educate millennials in a very short duration. Always make a short video of about 2 minutes with great graphics, images in a way that is educational, and engaging. Who knows your 2-minute video can scale-up your business?  

  1. Always open for Chat

Sometimes we also often get irritated with the calls and millennials have a greater percentage of getting irritated. So, they choose chat or messaging options for communicating with any company. Millennials sometimes ignore traditional customer service because of time-consuming and they want convenience and flexibility. Always make an option to chat via, chatbots, whatsapp, or customer service on the website. They want to be able to solve the problem without any help from another person. 24&7 availability of your to them will show your eagerness to be with themselves always. Make sure you should have these options on the website as these are more favorable to the millennials.

  1. Go Through Competitor’s Website

Before making a website that connects with the millennial crowd, you must pay a visit to your competitor’s website to get an idea of how they have made their website interface to fascinate users. Because millennials always breaking the old stereotypes to match with the current trends. If they can, then why we can’t think beyond this. Think of the different user interfaces to get to know about your work.  

  1. Connecting by Storytelling

In the market, there are lots of brands, and products available for you. Everyone nowadays is going digital and millenials also consuming the online presence for their benefit. If they are for you, then why not take advantage of them?. Make your website among the best with your great storytelling ideas. This will help millennials to know your products and services better.

  1. Provide Self-Service Solutions

Every website should have FAQs option to easily solve the problems. This also can help millennials when they face any kind of problem. Along with FAQs, Blogs, and Articles column should be also there for self-help tutorials and troubleshooting. You just need to integrate your website with self-service features like FAQs, Blogs, etc.

  1. Active on Social Media

Facebook, Instagram, and Twitter are the most popular social media accounts with a heavy user base. Facebook has 2.6 billion, Twitter has 326 million, and Instagram has 1 billion active users worldwide. These all social media platforms have a great user base.

These platforms are like a lifeline for business as it is the perfect way to connect with masses and enhance the business. Millennials are also active on social media channels expressing their views on various topics. This is a great platform to become popular among millennials. Connect with people through social media platforms will help you scale-up your business.

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