A lot of people think that writing a long blog will get them followers and massive traffic to their website. For them, the formula is straightforward, i.e., write a long article and get thousands of followers. But, writing only a long article is not enough and going to give you followers. However, the formula is simple, but it will not provide you followers and traffic automatically. You may have seen many people writing in-depth, super long but not getting the traffic they want. That’s because many people don’t follow the essential elements of SEO, i.e., the things that your long-form blog post requires.
There is nothing wrong with writing long-form content, but you need to take care of SEO elements to make your content compelling. It is not easy to remember all the required SEO elements that you need to be involved in your content. To help you and make your long-form content useful, we have these must-haves of SEO. These will help your content get more visibility, rank better, and drive more traffic to your website.
Use of Long-tail Keywords
Long-term keywords are more specific and longer keyword phrases that visitors often use when using voice search or closer to the point of purchase. When you use long-tail keywords in your long-form content, it gets you targeted traffic and makes it easy for your website to appear at the top of the search results.
Extensive Keyword Research
Extensive keyword research is essential to get the best and most suitable keyword for your content. You need to make sure that it is specific to your blog post. Many keyword research tools are excellent for keyword research. But, SEMrush and Google Keyword Planner are the best if you consider them for keyword research.
Choose the Perfect h1 Tag
Your blog title or h1 is the first thing that people see for the first time, and then they decide to read your blog further or not. So, always choose or create your h1 the perfect one to attract more and more people to your blog. Your h1 is also essential because it will search engines to identify your content and index it better, which further helps users find your content conveniently. When choosing h1 for your content, be short, give your user a clear idea about the article, and include the long-tail keyword.
Create Helpful Subheadings
When you create subheadings for your content, it should be helpful for the readers. It should help your readers to navigate your content correctly. Always use subheadings to break your article into small chunks so your readers can easily comprehend and enjoy it.
Use Schema Markup
Schema markup is a code that helps search engines to analyze your content. It further breaks down your content’s every part to make search engines understand the meaning of every aspect of your content. There are almost seven tools that you can use to add markup easily to your content. First of all, click on Google’s Structured Data Markup Helper. Then, select the type of data that you want to markup.
Further, you will need to copy the URL of your page or blog to paste it. Now, select the type of elements you want to markup and highlight them. Keep adding markup items and then create HTML.
Grab the Attention of Your Influencers
You can share your content with your influencers to grab their attention. It will help you get an excellent backlink from them, which drives more traffic to your website.
Optimize The URL
When you keep your URLs shorter and cleaner, it will help provide a better user experience to your users and help search engines.
Include Internal & Outbound Links
Outbound links are the simplest way to enhance your posts. Similarly, including 2 to 4 internal links in every post will also do the best for you.
Include LSI Keywords
Latent semantic indexing is very much similar to your main focus keyword. You can find LSI keywords on LSIGraph.com by entering your focus keyword and then solve the captcha provided. You will get a whole list of LSI keywords.
Get the Right Title Tag
Choosing the right title is essential to get your content at the top of search result pages. You will need to select the title tag describing a benefit and containing your focus keyword.
Make Your Meta Description SEO-Friendly
Meta description also plays a considerable role in standing out your page in search engine result pages. When optimizing your meta description, be descriptive and clear, include the focus keyword, keep it under 160 characters and convince the visitors to check out your blog post. Long-form content, of course, does work, but it requires the implementation of concrete SEO elements. SEO is a long-term strategy that takes time to give you desired results. So, you can’t expect super-quick results. Keep your content optimization by using different titles for your h1 and title tag, use modifiers for your title, make it easy for your readers to find social buttons quickly, etc.
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When you read a long-form blog post, you are usually in awe of the knowledge the writer has.
Long-form content can range anything from 3000-6000 words.
Secondly, if you’re not a writer, but own a blog then make sure that you give your writer enough information to make the content long enough with substantial knowledge.
This will make your readers know that you are an expert in the field.Search engine optimization includes a lot of things like keywords, on-site optimization, site speed, mobile-friendliness, crawlability, etc.
Amongst these there are a few, that can help you with a better SEO reach for your long-form content.
Researching the Right KeywordsWell, we all know this is very basic when it comes to SEO.
