The global Men’s Underwear Market size is projected to touch USD 42.22 billion by the end of 2025, according to a new report released by Million Insights. It is estimated to grow at a CAGR of 5.3% from 2019 to 2025. The market growth is attributed to the easy accessibility of a wide range of designs and products used as sportswear and daily wear. The growing concerns among millennials for health benefit, fitness and personal hygiene are driving the product demand.
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Market Synopsis of Men’s Underwear Market:
Factors such as fashion trends, increasing per capita income, growth of modern retail segments and changing customer preferences are projected to boost the product demand. Growing awareness about the use of fabric and benefits associated with them is a major factor projected to create a lucrative opportunity for manufactures. Different fabrics used in the manufacturing of men’s underwear are nylon, silk, polyester, cotton and rayon. Leading players are concentrating on the development of a personalized and comfortable product such as C-string, jockstraps, thongs and tanga, which are projected to boost the market growth. Manufacturers are inclined towards the introduction of innovative underwear products with unique design, style and material to cater to the growing demand.
Companies are investing more in R&D to manufacture the products fit for all sizes and shapes. Players are using innovative tailoring techniques and new fabrics such as viscose, merino and modal that help in regulating temperature and decrease moisture. For example, a company named Saxx introduced pouches in 3D hammock shape that resists skin friction with the support of unexposed stitching and mesh panels to reduce the chaffing effect on the body. Also, in the 3D fit, the company have launched 3D shaping for thighs, hamstrings, glutes and quads by using 9 panels of fabric to offer end-user a comfortable fit.
By type, the men’s underwear market is segregated into briefs, trunks, boxers, boxer trunks and others. Boxer brief has the largest market with a share of 33.0% due to factors such as better support, comfort and best fit. These products are designed to provide comfortability like tapered boxers with the best fit. Trunks are projected to ascend with a CAGR of 5.7% in the coming years. These products are becoming popular among millennials and Generation X as they are adjustable and used for sportswear and daily wear. Trunks are shorter than boxer which offers a slimmer and muscular look to the legs, thereby driving the demand for trunks in youngsters.
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Table of Contents:-
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Men’s Underwear: Market Variables, Trends & Scope
Chapter 4 Men’s Underwear: Product Estimates & Trend Analysis
Chapter 5 Men’s Underwear: Application Estimates & Trend Analysis
Chapter 6 Men’s Underwear: End-use Estimates & Trend Analysis
Chapter 7 Men’s Underwear: Industrial End-use Estimates & Trend Analysis
Chapter 8 Men’s Underwear: Regional Estimates & Trend Analysis
Chapter 9 Competitive Landscape
Chapter 10 Men’s Underwear: Manufacturers Company Profiles
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