The Men’s Personal Care Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Men’s Personal Care Global Market Report 2024, The men’s personal care market size has grown rapidly in recent years. It will grow from $63.47 billion in 2023 to $69.89 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to cultural diversity in marketing, social perception of self-care, natural & organic trends, wellness integration, celebrity endorsements & influencer impact.
The men’s personal care market size is expected to see strong growth in the next few years. It will grow to $101.62 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to market expansion, changing consumer preferences, health & wellness focus, innovation in male-specific products, cultural & societal shifts, environmental sustainability. Major trends in the forecast period include customization & personalization, rise in men's grooming awareness, inclusivity & diversity, natural & organic products, male-specific product innovation.
The growing consumer inclination for specific grooming products across the globe is significantly contributing to the growth of the men’s personal care market. Grooming refers to the activities that people do to keep their bodies clean and look nice. Personal care products help men to groom themselves and thus increasing focus on grooming has driven the growth of the men’s personal care market. According to the survey conducted among 47 countries in 2021 by consumer insights firm GWI, male consumers are showing an increased interest in beauty and cosmetics. Also, in 2020, India has a 32.1% share of men’s grooming products in the South Asian market and is estimated to grow at a rapid pace. Thus, the rise in inclination of consumers for specific grooming products is supporting the growth of the men’s personal care market.
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The mens personal care market covered in this report is segmented –
1) By Product: Skin Care Products, Hair Care Products, Shave Care Products, Fragrances, Other Products
2) By Category: Organic, Conventional
3) By Age Group: 18-30 Years, 31-58 Years, 59 And Above
4) By Distribution Channel: Online Retail Stores, Convenience Stores, Specialist Retailers, Supermarkets/Hypermarkets, Other Distribution Channels
Major companies operating in the men’s personal care market are developing new products such as skin moisturizers from recycled carbon dioxide to gain a competitive edge in the market. Skin moisturizers, commonly known as moisturizing lotions or creams, are cosmetic products designed to hydrate and nourish the skin. For instance, in July 2022, Beiersdorf AG, a Germany-based personal-care products company, launched the NIVEA MEN Climate Care Moisturizer Limited Edition in Germany. This innovative moisturizer is the first to use an ingredient derived from recycled CO2, specifically ethanol based on Carbon Capture Utilization (CCU) technology. Beiersdorf collaborated with LanzaTech, a leader in gas fermentation technologies, to extract ethanol from CO2, demonstrating a commitment to responsible resource use and sustainability in the skincare industry. The recycled ethanol maintains high cosmetic-grade purity, offering a light texture and refreshing skin feel while aligning with NIVEA MEN consumers' growing interest in climate protection and sustainable alternatives.
The men’s personal care market report table of contents includes:
1. Executive Summary
2. Men’s Personal Care Market Characteristics
3. Men’s Personal Care Market Trends And Strategies
4. Men’s Personal Care Market - Macro Economic Scenario
5. Global Men’s Personal Care Market Size and Growth
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31. Men’s Personal Care Market Other Major And Innovative Companies
32. Global Men’s Personal Care Market Competitive Benchmarking
33. Global Men’s Personal Care Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Men’s Personal Care Market
35. Men’s Personal Care Market Future Outlook and Potential Analysis
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