In recent times, concerns around men’s personal hygiene, coupled with interest in personal grooming and self-care, have unleashed fruitful business opportunities in the men personal care products market. The phenomenal growth trajectory in the e-commerce industry has opened lucrative revenue streams in the global men personal care products market. Moreover, higher ease and convenience in digital payments has led consumers to order more online. Competitive pricing and intense innovation in the cosmetic industry have also propelled leading industry players to launch creative marketing campaigns on social media. This has, in turn, increased the sales of men personal care products. During the forecast period, the cumulative force of these developments is predicted to take the global men personal care products market to robust maturity.
Tremendous Growth in E-Commerce Sector to Surge Sales of Men Personal Care Products
The e-commerce industry has aided in increasing access to personal care products across the globe. Rise in online marketplaces and the startup revolution has strengthened supply chains, enabling consumers to easily avail various products. Moreover, the power of social media has destigmatized the taboo around personal care for men. These sound market trends have translated into fruitful business opportunities for the men personal care products market. In the years to come, the demand for men personal care products is expected to significantly surge owing to the convenience offered by online stores to compare products as well to finalize purchase. As a result, several industry players are expected to experiment with digital marketing campaigns to further their sales of men personal care products across multiple online and social channels.
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Change in Consumer Outlook Toward Personal Care for Men to Yield Promising Outcomes
Over the past few years, notions around personal care for men have undergone a transformational change. A progressive perception, today, masculinity is no longer confined to physical strength or economic power. This positive social change has helped to do away with stereotypes associated with men’s usage of personal care products. This has significantly increased the demand for a wide range of men personal products such as lotion, serum, aftershave, lip balm, face wash, shampoo, and face cream among some others. Notably, the demand for these products is more pronounced among millennials and Gen-Z. Through social media, renowned celebrities and influencers are also promoting men’s personal hygiene products in unique, engaging, and creative ways. Consequently, over the forecast period, these favorable trends are set to considerably expand the global men personal care products market.
Asia Pacific to Garner Higher Demand for Men Personal Care Products
Emerging economies in the Asia Pacific have risen to become key demand pools for men personal care products. This has positioned APAC as an extremely lucrative region for strategic partnerships, innovation, and marketing initiatives in the global men personal care products market. In the near future, rising purchasing power of consumers, large population base of millennials, and change in buyer perception are projected to further strengthen the Asia Pacific’s men personal care products market.
Some of the main market players in the global men personal care products market include Shiseido Co. Ltd., L’Oreal SA, Procter & Gamble Co., Beiersdorf AG, and Vi-john Group.
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