Mobile technology continues to play a huge role in how brands market to consumers, and that trend doesn’t seem to be going away any time soon. During these pandemic times, It can’t be denied that among the gadgets that most customers are using today, smartphones are the most convenient and easiest to use. Customers spend 59% of their time online on their mobile device versus a desktop. Therefore, it’s becoming even more important than ever for brands to cater to that experience to attract more leads, and generate more conversions and revenue.
But all that’s easier said than done. With mobile phone technology being everchanging, brand marketers constantly have to adapt their mobile marketing strategies to better reach and engage consumers. But sprinkling different mobile marketing-based technologies across your departments aren’t sufficient at all. In fact, it happens when the right technology is implemented. A breakthrough technology like moLotus is considered the top tenet of mobile marketing and thus plays a crucial role in capturing leads for brands.
A lead generation journey has no endpoints. Lead generation is more than just getting the name and contact info of prospective customers. You need to drive communication and turn casual visitors into loyal customers. And to move forward every time, you have to ensure that you choose a scalable and modern lead generation tool. A new age innovative mobile platform like moLotus can easily let you generate leads.
Here are a few tips and suggestions that will help you in using mobile marketing to generate leads and nail every aspect of mobile-based lead generation.:
Reward loyal customers
Mobile Marketers have discovered the tremendous lead generation potential in rewards & loyalty programmes. Loyal customers should receive some incentive for choosing your brand over and over. Incentives include loyalty programs, discounts, or special offers to motivate customers. A well-designed and managed loyalty campaign using mobile marketing platforms like moLotus can be of great help. Such campaigns could improve customer experience with brands, building rapport, and offering a tangible reason to stay connected. Interestingly, moLotus has capabilities to engage loyal customers, greet & reward them while increasing the possibility of converting them into fresh leads.
Enhance reach
Users prefer to spend 59% of their time online on their mobile device versus a desktop. Therefore, it is becoming imperative for businesses to generate more leads via mobile marketing. Mobile campaigns with lead capturing capabilities are available with multiple mobile marketing platforms. Studies show that the new-age mobile platform like moLotus, based on breakthrough technology, has extensive reach and scalability. It is capable of capturing instant leads via message delivery directly into the inbox on all mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphone, i-phones and feature phones. Importantly, it is spam-free with no app or data required in the process.
Adopt hyper-personalized marketing
Personalizing lead generation according to your customer is necessary, especially when you are targeting busy decision-makers. In advertising, personalization acts as the key differentiator. To ensure that your ad is highly effective in lead generation and conversion, the new-age ad platforms offer personalization options such as name, customized greeting, reward, etc. By creating hyper-personalized offers and ads you can engage your customer base better and capture quality leads. Interestingly, in the case of the moLotus marketing platform, personalization can be done based on customer data & intelligence. Your personalized content reaches directly to the message inbox of the customer’s phone and stays there until deleted by the customer himself.
Engage via rich media
Rich media, more specifically video marketing via mobile, is becoming more and more popular recently, and is becoming a primary source of leads Videos have made up 78% of all mobile traffic by 2019, and 50% of those views occur on mobile devices. (Source: biznessapps.com) In the present digital era, ad platforms are incorporating storytelling for superior customer engagement and lead capture. Facebook and Instagram’s carousel ad feature is an excellent visual tool for telling stories and generating leads. A platform like moLotus goes beyond to enhance story-telling offering a variety of rich media formats including video, greeting, brochure, slideshow, and showcase. You can add product pictures, voice-over, and music, creating ads in the form of attractive storyboards and video messages. Best of all, the high-impact multimedia ads could be up to 2 minutes long having a tremendous lead generating potential.
Use interactive communication
Interactive communication is the key to effective lead generation. Research suggests that mobile campaigns with call-to-action attract more leads than other forms of marketing. Therefore, it is advisable for businesses to resort to interactive ads, enabled with advanced customer response options like SMS, call back and clickable links, and more. Platforms, offering such options as moLotus, etc, are already becoming the top choice of popular brands. A vast majority of social media platforms like Facebook, YouTube, etc. are also offering interactivity but to a limited extent, affecting lead generation adversely.
Use Automation
With lead targets to meet and revenue objectives to achieve, time can be one of the biggest bottlenecks to lead generation and revenue growth. Mobile Marketing automation — the process of using automation for lead generation and marketing process via mobile — gives your business the ability to produce better lead gen results without the time investment. Automation associated with mobile marketing tools like moLotus, Marketo, Hubspot, etc. makes the lead generation process much faster, smoother and convenient. As mobile automation technology continues to evolve, the breakthrough moLotus automation capabilities are meeting the expectations of businesses in terms of lead generation via its robust automation API. The platform comes as a fresh advancement in technology, empowering mobile marketers to create a superior automated experience.
Customize Campaigns
In the new world, mass campaigns are no longer working. Customized mobile marketing can be the best way to reach out to the pandemic stuck consumers. Customized mobile marketing has proven to be extremely effective just about every time it's been used in lead generation. Figures from Salesforce reveal that high-performing businesses are using data-targeting and segmentation via mobile in capturing leads, 51% more than underperforming businesses. Know who you’re targeting by interrogating your customer data – from basic demographics to online behaviors, attitudes, interests, and perceptions. Interestingly, the moLotus mobile platform offers customized campaigns - targeting languages, demography, etc. that are fast replacing mass messaging. moLotus has the ability to leverage customer data at micro-levels maximizing lead and revenue generation for brands.
Upsell & Cross-sell
Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. If upselling and cross-selling are currently not included in your lead generation strategies, now is the time to start re-thinking about how you sell to your customers. Often used interchangeably, both of these strategies have a similar goal: to increase customer demand, leads and sales. Mobile marketing comes in handy in running upselling and cross-selling campaigns. Embracing a breakthrough mobile marketing platform very much like moLotus you can create unique upselling and cross-selling mobile campaigns, targeting customer databases aiming to capture quality leads and maximize average revenue per customer.
Offer Convenience
Buyers of products and services offered via mobile marketing can often make purchases from the comfort of their home or office. Since marketers make use of mobile catalogues, the buyer can simply browse until he finds the product he wants and complete the transaction via mobile phone or the Internet and avoid the hassle of physical buying. Customers need digital, at-home, and low-touch options. Also, customers who don't enjoy dealing with salespeople often prefer mobile marketing because there is no need for face-to-face interaction. They can now digitally interact with brands and take time to conduct any necessary research without feeling pressured to make a decision. Digital experiences have gained popularity and led to more lead generation; with home confined customers providing their contact info via a mobile marketing platform like moLotus. moLotus, having massive reach and scalability, can quickly deliver automated messages to the ‘home confined’ customers.
Analyze Performance
Mobile marketing campaigns always give brand marketers the opportunity to directly measure the lead generation campaigns’ performance and results. Thus, they can squeeze the most out of the tests. It enables them to tweak their lead generation strategy in real-time, and fine-tune the campaigns with changing consumer preferences and values. Marketing tools like moLotus equip marketers with robust real-time campaign tracking and data analytics. With access to real-time analytics, brands are able to enhance campaign performance, optimize effectively, and, thus, secure more leads.
Conclusion
Studies show that mobile marketing predominates the lead generation process in 2021. Having tremendous lead capturing and conversion potential, mobile marketing platforms like moLotus are already assisting brands in creating innovative campaigns and enabling them to maximize revenues this year. Also, consumer confidence in mobile marketing provides a competitive edge to you over your existing market competitors in the New World. Undoubtedly, it is the most effective way to capture and nurture quality leads in 2021. As a brand marketer, you need to communicate better with your customers via mobile, creating rich experiences, and showing much-needed empathy - they will respond to your kind gesture favourably in the form of more leads!
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Did you know that more than 70%(1) of businesses consider mobile marketing key for their success?
Over 80% of web users have a mobile gadget.
This makes it the best platform to reach the global audience.
More business continues to spend significant parts of their revenue on mobile marketing.Market research shows that mobile ads now take up half of the advertising budgets.
This information gives evidence of how it is a core part of companies.
This guide will seek to examine the critical aspects of mobile marketing today.
Today it is an age where new technology alone drives a business towards success and if one of the latest trends is to be spoken about then undoubtedly it has to be mobile technology.
Lead generation is something that you should put at the forefront of your to-do list.
Learn how to improve lead generation that works in 2020 and beyond.
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Big data will help to drive mobile app market past Billion Dollars.
For more information check this article.
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