Instagram has emerged as the most growing and powerful social media platform over the years. Amassing more than a billion active monthly users worldwide and some highly enticing features, the platform has established itself as the prime place for promoting visual content effectively. It is impacting our lives significantly as with users spending over 53 minutes on an average every day. One-third of adults in the USA use Instagram, and 72 percent of teens use Instagram. The data is enough to understand how significant the social media platform has become for people in their everyday lives.
Over the years, Instagram has solidified itself with a wide range of intuitive features. It is more than a visually-oriented social media platform, now providing great content opportunities for brands. More than 200 million users on Instagram visit their business profiles once a day. Various businesses often tell One-third of Instagram Stories that come in the most viewed ones. Instagram is mainly focused on mobile. Still, you need to remain familiar with the third-party tools. These tools will help you manage content and edit images to develop a successful and active Instagram account.
Here are some tools to narrow down your selection.
VSCO
The app provides a wide selection of editing and filter tools that can help users of all skill levels to create an aesthetic for their videos and images. It is advantageous in providing the users a professional-like result. Image editing requires creativity, but there are the best practices that professional and amateurs editors use widely alike:-
- Adjusting your image’s perspective with skew, crop, straighten, etc.
- Achieving aesthetics like hue, brightness, color balance by tuning your images.
- Adjusting portrait images by using a skin tone slider.
- Choosing a filter that can complement the images and adjust their intensity.
- Layering the filter when feeling necessary.
VSCO is available on Android and iOS and allows its users to trade useful tips with other users before posting their final edit to Instagram.
Adobe Lightroom
The app is available for both desktop and mobile devices. Its learning curve is steeper when compared to other mobile image editing apps. It’s an Adobe app; however, if the users are not familiar with Adobe, then the app is known for professional tools for visual editings like Premiere Pro, Photoshop, After Effects, Illustrator, and many more. You can use its auto adjustment feature to get the best of our images with the least side effects like oversaturated and grainy pictures.
How to Use the App
- Import your images to the library of Lightroom
- Then, use the button “auto” to auto-tune your image.
- Adjust the remaining image like sharpness, color balance, and brightness.
- If necessary, throw in the pre-loaded profiles.
Hyperlapse
The app introduced by Microsoft helps its users to edit or shoot video content based on time-lapse visuals. You can make your time-lapse longer or shorter by adjusting its speed. The app is easy and simple to use and offers a few buttons only on the screen.
Snapseed
This Google app is widely prevalent among android users. The app is simple to use, sleek, and to the point, and considered one of the most user-friendly photo editing apps. You can use this app for image tuning at the introductory level to double exposure and adjusting the tonal contrast.
Adobe Premiere Clip
The users can link this app to Premiere Pro of Adobe. But, it can work as a standalone app. It offers two image editing modes such as:
Automatic– It makes your image editing process smooth and faster by adding transitions and trimming your clips.
Freeform- It allows for editing your clips manually and retaining the most control on the final clips.
Besides, the app has a color-correction feature that automatically makes your video look true to life. You can choose your favorite song from its in-built music library and add music from your device. Plus, Adobe users can synchronize it correctly with other tools like Photoshop and Lightroom.
Quik
The video editing app from GoPro is available for free and allows its users to post, edit and capture their videos on the fly. It curates the best moments, searches for footage, edits and trims your clips, and adds transitions.
Repost for Instagram
The tool is handy that can be used to share the content of others with your followers. It enables you to bookmark videos or photos you wish to repost later, and reposting can be done by tapping on only one button. Besides, it offers a search feature such as Instagram’s native search with user name or hashtags.
Linktree
The app provides its users a free tool that can be used to create a single link appearing on all your platforms like store page, Facebook page, website, etc. It can be a lifesaver if you are pushing visitors to visit your store or blog page.
Story Saver
The free and simple-to-use app can search for stories and posts from other people without following them. Its’ downloader provides a smooth way to save other people’s stories and posts for multiple purposes. Besides, the users can go beyond adding their spin and sharing the post and use this app for new content.
These apps will help the users to create better posts for Instagram and generate high-quality organic followers. However, you should remember that the social media platform is full of innovative brands and people. If you lack creativity, then everything can become troublesome for you, even if you have these apps on your phone. To become the regular and most visited brand on Instagram, you will need to use these tools and become creative to deliver worthy content for Instagram. Plus, don’t forget that your Instagram stories and posts marry well with our overall social media and content marketing strategy.
While some several little tips and tactics might help your account prosper, the single most crucial thing you could do to develop your account and begin generating sales is to interact.
This sometimes surprises individuals because they believe that generating quality content, publishing consistently at a specific time, or using particular hashtags within their captions are just enough to be successful on Instagram.
Owning a relevant and unique Instagram handle contributes significantly to rank higher in search results whenever somebody searches for a similar topic, which means your account will receive more visitors.
Moreover, it supports to develop a community, since people with common interests would be able to discover you more quickly First Impression Matters Bios are another excellent method for people to learn about youBy mentioning the name of your company, what exactly you do, and including a link of your website, you enable people who discover your account to quickly access your website and a short description of what you're doing.
With Instagram being more fun, people are more likely to find you attractive when you add some lightheartedness regardless of the industry to which you belong.
Liking and commenting on around 100 posts per hour is generally the safest amount of involvement, but only if your Instagram account is established.
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Before moving further towards the actual strategies that can improve your business, let us first understand Instagram engagementInstagram Insights is a primary analytics tool that gives information on follower actions and demographics including your content.
This data makes it simple to differentiate content, measure campaigns, and understand how individual posts are doing1) Understand your Audience and Track your Best Time to Post2) Write Strong and Longer Captions3) Post Consistently and Create Saveable Content4) Respond to Questions and Comments as soon as possible5) Use of Long-tail, Strategically Selected Hashtags and Engaging Stories 6) Regularly Test and Analyse new Content Types By following, implementing, and putting these 6 key tactics into practice, you can keep your audience interested, drive up your engagement rate, and bring new followers to your accountRead More - Introducing a Better Way to Engage with Your Instagram Audience
People have a misconception that for new people instagram is a difficult platform because of the huge rush, new people can’t get positive results.
But we can’t say it is difficult to get results on it.
With the help of proper planning and strategy newbie is able to get positive results on it.There are many tools available in the market that make this possible.
Tools are free and easy to use, let’s take a look at a few of them.InShot AppInShot or Insta Shot is the oldest and best editing tool for Instagram.
It has thousands of free templates you can use for editing purpose.
This app is 100% free, a paid version is also available but I think it is not a good idea to have a paid version because in the free version you already get what you want for your editing.
