How to decide which display advertising platform is right for you?

6sense, the leading Account Based Orchestration Platform, powered by AI, today announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information Martech News.“Display advertising is an essential component of a comprehensive account-based sales and marketing strategy, which is why we include our native display capabilities with every platform subscription,” said Jason Zintak, CEO of 6sense.

“With dynamic display ads, our customers have even greater abilities to reach target accounts with highly personalized, relevant ads that drive a better experience and meaningful engagement.”The dynamic advertising feature leverages 6sense’s Company Graph to retrieve account-level details for the person to whom an ad is served.

HTML5 ads can then be customized with relevant images or personalized with dynamic text.

Examples include the viewer’s company name or tailored messaging based on account segments the customer has created in the 6sense platform, such as a segment for accounts that haven’t visited a customer’s website but have researched competitors in the last 30 days.

Just like static ads served through 6sense, dynamic ad campaigns can be configured by customers in an entirely self-service manner.“The 6sense ABM platform makes executing display campaigns intuitive, efficient and effective by allowing our team to build segments and campaigns based on real-time customer profiles and behavior,” said Mariya Dayan, Marketing Automation and Digital Operations Manager at Motorola.

“We’re looking forward to taking advantage of dynamic display to personalize and further optimize our campaigns.

Display advertising is one of the most common ways to monetize a blog.It’s simple, easy to get started with, and can be very profitable.Traditionally, site owners used to have to go out and find advertisers directly.They would have to do everything manually from negotiating deals, signing the agreements, collecting the fees, and putting up the ad.This takes a ton of time and work to put together.Advertisers can churn quickly, and you’ll end up spending dozens of hours each month doing outreach and trying to sell ad spots.For most site owners, display ad networks are the better option.An ad network is a platform that serves as a broker between a group of publishers and a group of advertisers.Traditionally, the ad networks role is to collect unsold inventory from multiple publishers, then offer this pool of unsold inventory to advertisers at a much lower price than a publisher’s direct quote.This made it so the ads weren’t great quality.

They were referred to as non-premium.Today, more networks aim at offering their advertisers exclusive deals at premium prices.They sift through and pre-buy inventory from a number of top-tier publishers, then resell it at premium prices.Although this arrangement may be more expensive for everyone, it insures premium placement of their ads to make the most money.

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