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In this blog, we are going to discuss five content-based growth hacks which help you –Save moneyBoost viewsExpand your audienceGet in touch with the right audienceMoreover, all these growth hacks can be used by any company regardless of its size, age, budget, the only criteria it should fill is the motivation to grow!Let’s dive right into its details.#1 Make a trickle-down Facebook and Instagram AdsGrowing your Facebook and Instagram Ads’ engagement, conversion, and reach can be simply done by promoting interaction in the comments.
Now to do this, you must utilize “trickle-down” ads.In these ads, the content begins in the main body but ends in the comment section.
You can take advantage of the “trickle-down” ads in three steps.Split your body copyStart by splitting your ad’s content into two parts — for body copy and first comment.This tactic works well, especially for curiosity-focused content, where you grab the reader’s attention with the main body content and then satisfy their urge in the first comment.2.
The “likes” on existing answers is also a form of interaction.You can either initiate this by asking your community members to raise the first few questions or by creating a FAQ section in the comments.
Make a comment-based competitionThe last technique is to start a competition where the comments will count as entries.You can ask a relevant question and then create a poll based on content.However, you can always use a little creativity and ask users to write longer answers to share their personal experiences.
So we can also say that the more time a reader spends on your page, the more likely it is that they have got the content they wanted.This indicates to Google that your content is a good fit for the particular search term and thus helps in improving its ranking.Now including videos in your posts will increase the time a user is spending on your page because they will be watching the video: even an extra minute or second counts.Depending on the topic, these videos can help in:Providing relevant informationCreating contextShowcasing your productsVisualizing the steps in a tutorial formatAdding videos in your content pages improves your user experience as well as increases their time spent on the page.
