Covid-19 has capsized the world. Countries are either partially or completely locked down. Under these circumstances, bricks and mortar retailers lost their favour among the shoppers. Earlier, businesses relied on traditional forms of marketing for broadcasting their message to a wide audience, now these businesses have much smaller audiences as compared to what they have before pandemic. During the pandemic as people started spending more time at their homes the internet usage has risen significantly. During their stay at home mankind preferred visiting online websites, playing online games, taking online lectures. The effect of it will last even after the pandemic ends. Now that most of us have learnt how to gain maximum from these online platforms with minimum efforts, this learning will last forever. So it's high time we learn what digital marketing is because over the years use of digital platforms will increase tremendously.
Here is an overview of what digital marketing actually is-
Digital marketing is the act of promoting products or services with the help of digital devices on an online platform. Digital marketing has numerous advantages over traditional marketing. The benefits are stated below
- Cost effective-
- Versatile in nature
- Reach is maximum
- Instant communication
- Easy to measure and optimise campaigns
After knowing what digital marketing is now the question arises why you should learn digital marketing?
Over the past few years digital marketing has evolved at a rapid pace. People nowadays are more active on online platforms. Higher is the demand of digital platforms, higher the demand for digital marketing. In digital marketing marketers can promote campaigns on different platforms like search engines etc. Learning digital marketing also opens a wide range of career opportunities.
Types of digital marketing
- SEO- SEO basically stands for search engine optimisation. It is the process of boosting your online content so that a search engine shows your content as a top result when a certain keyword is searched.
- SEM- SEM is an acronym of Search engine marketing. It is an effective form of marketing. It involves promotion of a website by ranking the website at top of search engines primarily through paid advertisements.
- Social media marketing- Use of social media platforms for promotion of your product or service is known as social media marketing.
- E-mail marketing- Sending commercial emails to a particular group of people for the promotion of your prodct or services is known as e-mail marketing.
Scope of Digital Marketing in India
Scope in digital marketing is very wide in India. Today's generation and our posterity will be a digital generation. Digital marketing opens up a wide range of job opportunities for a person. You can be a full time blogger, can start freelancing services, you can start your own full time digital marketing agency or you can choose to pass on your digital marketing skills to upcoming generations through teaching. In the coming years the need for digital marketers will rise tremendously as many of us will prefer buying online lessons for learning, or for buying products.
From where you can learn digital marketing?
Webit Education is one of the leading digital marketing training institutes in Noida, Lucknow, India which deals with technology, education and job consultancy. Webit Education, a venture of WebitMakers, conducts sessions for digital marketing. More than theoretical knowledge it focuses on the practical part of digital marketing. It offers courses for different durations varying from 1 month to 6 months and provides certificates. They also provide Google Certifications. The certificates can be of a great help when you go out for finding jobs
Looking for the best digital marketing training institute in Surat?
If you are IT graduate planning to make a career in digital marketing then DigitalTrainingSurat institute located in Surat is the best.
We have SEO and digital marketing training course which is designed to meet industrial aspects.
With the changing times, companies are changing the way they go about promoting themselves, their products and their services.
Marketing is no longer restricted to billboards and television advertisements.
Companies can now reach their intended audience in a much easier, faster and comparatively cheaper way.Another important factor as to why companies have turned towards digital marketing is the ability to reach their customers at any time and anywhere.
Businesses are no longer restricted to being seen by their potential customer only when they turn on the tv or go out for a drive or listen to the radio.
Thus, while the balance is being maintained, the competition is still way too high.
That being said, there cannot be a better career profile to choose than becoming a digital marketer, especially considering how fast the times are changing.
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Today’s Time Digital Marketing Industry increasing day by day.
This field is very benefits for people because many of Big Companies demanding Digital Marketers all over the world.
In the coming days, this industry will more increase.
It’s good because marketers can do work from home as a freelancing & they can earn money.
Now India is a Second Largest country of Internet Users.
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