Today social media sites like Facebook, Twitter, Instagram, Pinterest, YouTube, etc. have become a part of life for its billions of users. As per the studies, there are 1.73 billion users on Facebook, 126 million users on Twitter, 1 billion users on Instagram, 675 million users on LinkedIn, and over 2 billion users on YouTube across the world.
Having such a mass audience available all the time has attracted the focus of all kinds of businesses to take advantage of social media through their marketing plans.
Social media is not only about posting photographs or videos on your page, it is beyond that. A good understanding and guidance can help in utilizing social media on its optimum limit for the marketing of your brand, products, and services. If you still have not started using social media and social networking for your business then this blog is for you.
What is Social Media Marketing?
Social media marketing is a part of digital marketing that develops and shares content on social media sites to achieve marketing targets. Social media marketing establishes two-way communication between the brands and the consumers. It involves activities like developing content for the text posts, using high-quality images and videos to give product/service information, and use paid ads to reach out to potential customers at a mass scale. The social media marketing services help in better targeting of the audience, develop content strategies & promotional plans, improvises brand communication to circulate information about products/services on social media sites.
Advantages of Social Media Marketing
Social media marketing is growing rapidly and becoming the most popular source of advertising products, brands, and services. Right from giant MNCs to small enterprises are using social media for gaining the following advantages.
- Spreading brand awareness at a mass scale
- Generating thick traffic over the company’s website
- Establish fruitful conversation with the consumers
- Increase brand communication and brand engagement
- Build a good brand image
Higher is the engagement rate with your audience on social media sites, easier it is to grow your business and achieve business targets.
Scope of Social Media Marketing in India
India is a developing country with the highest youth population. There are so many industrial sectors that provide products/services across the world and also offer decent job opportunities to Indian youth. Although agriculture holds the major part of the Indian economy IT, manufacturing industries, healthcare, education, FMCG, BFSI, etc. equally contribute to the growing Indian economy. This has given huge scope for the opening of new companies, enterprises, and start-ups in India. In such a scenario, digital marketing is playing a crucial role in helping all kinds of companies to mark their digital presence in India. With growing internet connections and internet users in India, today millions of people are using social media to post about themselves and learn about everything that is happening across the world. If you are among those who have not yet started sharing about your products/services on social media sites like Facebook, Instagram, Twitter, YouTube, etc., then you missed out on something big. Social media marketing services can help a company by creating its social media page, creating outstanding posts, nullify negative reviews, and get insight as well as data to evaluate the performance of social media campaigns.
Social Media Marketing Services
The social media marketing services are broadly divided into four categories as explained below.
Increase Traffic Generation
It is not important to create a social media post but it is very crucial to plan content strategies and promotional activities to post the social media content on the right platform at right time to gather thick traffic over the company’s website. Content creation should be done in such a way that it can be accessed using all kinds of electronic devices. A social media marketing company help in performing all these tasks.
Lead Generation
The billions of account holders on social media sites have given new scope to all the companies to generate leads for their business. The social media campaigns are designed after understanding the audience's behaviour their liking, disliking, preferences, and requirements. This help in gathering good traffic over a website. Good traffic not only generates good leads for the business but also build a good brand image, gather customer loyalty, and create a good brand reputation
Brand Awareness
The social media page acts as the face of a company. It is important to share social media posts relevant to audience queries and requirements. The social media experts develop relevant content to serve audience needs and business requirements to spread brand awareness at a mass scale.
Social Media Engagement
Social media engagement is defined as the rate at which a brand is able to reach its targeted audience. A good social media post helps in establishing the right communication between the brand and the audience. This forms a significant brand image among potential customers.
