Retail therapy-we all need it and love indulging in it. Nothing better than planning the next shiny, new purchase, browsing through multiple products, getting flattered by brands vying for our attention, and finally, the excitement of making the purchase itself and getting our hands on the product. Sounds like a fulfilling journey from start to finish right? Well, a journey it sure is and for brands looking to welcome new customers on board, it’s crucial that they craft the most wonderful journeys of all and continue developing a great relationship after a purchase has been made.
When we talk about customer experience, we are essentially talking about this journey for a large part. From ensuring that their brand gets the right visibility to inspiring loyalty once customers are invested, it’s a task of polishing multiple touchpoints to excite and wow at every step. For retailers today, it’s way more than setting up shop in a good location and stocking up quality products, for great experiences need to be strategized and crafted for both brick-and-mortar stores as well as digital channels such as websites and mobile apps. Additionally, it just so happens that the entire world was rocked by a global pandemic last year and that made providing a great digital retail experience all the more crucial. For many brands relying majorly on physical stores, adopting digital solutions became no longer just important but an essential survival strategy. As evident in this Forbes article, eCommerce registered a 68% YoY growth in the US, and COVID-19 was responsible for driving this upward trend in a big way.
Today, as we are preparing to leave the stringent lockdowns behind us, albeit with caution, physical stores are seeing increasing footfalls. However, what will separate the truly successful retailers from others is the ability to provide a consistently high-quality experience across all their interfaces with the customers. In an effort to quickly build, scale, and deliver superior CX, business leaders are constantly evaluating viable platforms that would facilitate an accelerated go-to-market strategy while being safe and resilient at the same time. This is where Magento has been making a difference.
Before we look at some of the ways Magento makes it easier for enterprises to establish the right kind of connection with their customers, let’s go over a few ways in which you, as a decision-maker in the retail industry, can deliver experiences worth remembering and coming back to:
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Be flexible: Ensure that customers are provided a wide range of payment as well as shipping and delivery options. With so much competition all around, doing all the heavy lifting for your customers will go a long way to endear your brand to them
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Craft relevance: Make your app or website easy to navigate and understandable to customers by using localization and keeping local preferences and tastes in mind. Having the ability to search for information and access them in their languages can be comforting for consumers and increase their reliance on your product
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Engage customers: Leverage novel ways of keeping customers engaged and provide value with every interaction. Think about tossing in a few casual games that can reward customers with loyalty points and get them involved in the conversation around products and services. The more you keep customers invested, the more opportunities you’ll create for upsell/cross-sell.
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Personalize offerings: Taking engagement a step forward, always strive to reach customers with offers and products they would love. This requires keeping a close eye on each customer’s browsing and buying habits and recommending more products along similar lines with messaging that always carries a personal touch. As many as 80% of shoppers say that personalization influences their buying decisions.
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Be responsive and transparent: Make resolution of queries and issues hassle-free and provide multiple options to customers. Deploy innovative solutions such as chatbots and enable customers to easily track, return and replace items.
Now let’s take a look at how Magento enables you to do all this and more:
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An intuitive and flexible page builder: A majority of retailers surveyed mentioned that it’s extremely important to keep updating the content of key pages to improve conversion. As soon as new products are stocked and offers are rolled out, you need to ensure your customers know about them on time and can capitalize. To that end, Magento’s page builder is extremely simple to use with a wide selection of themes, the ability to drag and drop various sections and update content without dependency on design and development teams
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PWA studio: Progressive Web Apps (PWAs) are extremely important for business leaders looking to deliver a consistently great shopping experience. They are lightweight, easily installable, fast, and reliable. Magento’s PWA studio makes it simple to design and develop amazing web apps which provide customers an app-like mobile and desktop experience and great performance. For business leaders, progressive web apps facilitate the implementation of features such as gamification and a host of innovative ways to stay in touch with and collect feedback from customers.
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Automated Recommendations: According to Adobe, customers spend 40% additional time on shopping if experiences are personalized. Magento uses Adobe’s “Sensei” AI implementation to track shopping and browsing behavior, learn from customers and use that information to recommend other products that they’d love, resulting in an increased investment of time and money. With Sensei, Magento offers retail leaders a number of recommendation types based on shoppers, items, contextual popularities, and more to choose from, ensuring there’s always something for customers to check out and come back to the website for
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Shopping Assistant: This is a Magento extension that helps retailers guide shoppers through the buying process. Through a series of questions that are put to the customer when they visit, the tool constructs a customer profile and matches possible expectations with the inventory at hand. When it finds items that could be of interest to the customer, it guides them to the relevant sections so the customers do not have to browse and search for themselves. It’s like having a personal shopping assistant that does all the heavy lifting, resulting in greater customer satisfaction.
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Live Chat: To enable easy communication and clear doubts while shopping, Magento allows for the integration of live chat features that can take a lot of overheads off your customer service team. Ensure that all the essential questions are covered, add a little personality to your virtual helper, and have it direct customers to the right contacts in case of more advanced issues.
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Wide Compatibility: Magento’s compatibility with a wide range of languages and currencies makes it easy for you to make your customers feel at home irrespective of where they are from. Flexible payment options, including major payment gateways like Visa / Master cards, internet banking, Google Pay, PayPal, Amazon, and others further enhance ease of use and contributes to customer satisfaction.
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Analytics and Insights: In this day and age, in the quest for establishing personal connections, the company that fails to collect and closely analyze customer data for actionable insights, will eventually fall behind. Magento’s analytics and reporting provide valuable information about every visitor and buyer, which go a long way in helping retail strategists come up with offer design, campaigns, recommendations, and outreach plans for individuals and segments of shoppers.
The sheer versatility of Magento presents a great option for business leaders to quickly transition to an online model and scale for high performance. However, the right go-to-market strategy and a top-notch development team that can build fast, yet robust, can make all the difference between success and failure. Hiring the right talent and end-to-end strategy and execution takes time, but the good news is you don’t have to do it all by yourself. Partnering with the right digital transformation company and leveraging quality Magento services can take a lot of overheads off your plate and save significant costs as well.
Author Bio :
Nilesh Jahagirdar (VP, Marketing and Solutions, [x]cube LABS): Nilesh is the co-founder of [x]cube LABS and over the years, has handled a variety of responsibilities. He loves putting new technology and platforms such as IoT, AI/ML, Magento development, Blockchain, etc to use in innovative ways and tends to obsess over every fine detail in strategy, UI, and UX.
Nilesh’s main focus is to approach problem-solving with an awareness of constraints. While he likes to think long-term, getting short-term executions right so that every detail and a strong foundation for further innovation is in place, is of the utmost importance. He's taken the same approach in [x]cube and with his clients across a variety of initiatives.
Deliver a satisfactory shopping experience to your customers with our advanced technology custom website app development services.Building Compelling Magento Mobile Application DevelopmentFulfill all your eCommerce requirements and improve the repo of your business among the competitors with the help of our well-experienced developers.
We do detailed research about your business and requirements to enhance the working process and add innovative ideas to increase the growth of your business.When technology is changing fastly, businesses need to develop their working process by adding the latest technologies so that they can provide a fast and excellent user experience.After the pandemic, the online shopping trend highly increased, more and more people prefer it through mobile devices rather than desktop or laptops and this number is increasing in future.
So retailers must adapt to their customer’s interests and move their businesses from desktop to mobile.Magento Mobile App FeaturesMagento Mobile App Development: Develop seamless and responsive mobile apps that increase the sales of the business and attract your potential customers.Magento Website Development: Build highly engaging Magento websites that have the capability to generate more leads and sales of the business.Magento Performance Optimization: Fast and smooth process keeps customers engaged for a long time with your app and we make it possible for you.Magento Website Design: Our designers create stunning & user-friendly interfaces so that visitors come again and again onto your website and convert more leads.Magento Maintenance: We are dedicated to providing full support and maintenance service to our clients for the eCommerce store.Magento SEO Services: We make result-oriented marketing strategies that help to establish your business on the online marketplace.Benefits Of Our Magento Development ServicesDevice-friendly, user-centric website design.Best quality UX, UI designsFocus on the high engagement of customersEasy payment and shipping optionsHighly optimized and advanced SEOFast and secure websiteWhy choose Vidhema as our Technology PartnerMagento is a next-generation platform where every tool is designed to work integrated with every other tool.
The new and superior features of this technology are a boon to the Magento mobile Development Company.
Here are some reasons why Magento development is considered the best among its competitors:Expert Developers: Passionate and pro workforce with innovative minds and specialized skills.High-Quality Development: 100 % client satisfaction with total Quality Management in design, development & delivery.Confidentiality & Security: 100% confidential consultation and project privacy maintained for lifetime.Custom Development: Deliver results by the real purpose of individual businesses.On-time and within the budget: 98% of projects are delivered on time and within the estimated budget.ConclusionOpt for our Magento mobile app development services to give faster growth to your business.
We promise to deliver the best and trustworthy services that enhance your brand image and also help to increase the ROI of the business.
Mage Monkeys is one of the proficient Magento Development Company with a skilled team of Magento developers.
Our Magento programmers will design and build big Magento online stores that are genuinely appealing, easy to access, and SEO compliant.
Magento shop created by our eCommerce experts will really give your users a fantastic experience and make your company wish a reality.Visit Us Today: https://www.magemonkeys.com/ OUR MAGENTO DEVELOPMENT SERVICESMagento Website DevelopmentMagento Upgrades & CustomizationMagento Extension DevelopmentMagento Theme Design & IntegrationMagento Migration SolutionsMagento Speed OptimizationYou can have a quick glance at our portfolio: https://www.magemonkeys.com/work/ OUR APPROACHSTAGE 1: Your Ideas & NeedsUnderstand what you expect from your website, and how you intend to do it.STAGE 2: Our DesignOur designers belong to the most advanced class and possess the skills and values to fit the expectations of the world.STAGE 3: DevelopmentWe develop the best Magento eCommerce website with the help of our qualified Magento experts.STAGE 4: LaunchIt's one of the most important steps and we know the high degree of quality and expertise it deserves.
WHY CHOOSE MAGE MONKEYS FOR MAGENTO DEVELOPMENT?Qualified & Experienced Developers: Our Magento development squad is highly skilled and hard-working with a professional skill set.Peerless Development: Our rich Magento Development experience helps us to build outstanding Magento websites.Complete Security: We are taking the right steps to better protect your Magento site.
We offer Magento hosting that improves both speed and security.
Run your shop at light speed with Magento eCommerce hosting.Business Oriented Solutions: We efficiently create clear and stimulating business-oriented approaches for you.
First, we will explain which servers and hosting types are available to you.TYPES of HOSTING There are two types of hosting on server maintenance:A managed andA self-serviceIn a managed hosting, server configuration, refreshments, and resolving issues are a privilege of hosting technical experts.If you go to a self-service hosting, you must either run the server on your own or get the help a third party Server Management Company or an expert to do it.When it comes to Magento, you might come across a few problems on a managed hosting if you’d like to use Solr, Redis, or Memcache, but the hosting company doesn’t offer them out of the box.
Unusual server settings make its administration more complicated, and the company may deny you in installing this software or ask you for a great deal of money for that.If you choose a self-service hosting, no one could limit you to an including functionality you need, except you need to manage all the possible issues yourself.
Full control over your server goes as a bonus for these inconveniences.TYPES of SERVER Shared Server With the shared server, you hire a specific portion of the server resources, and your server settings cannot be altered randomly.
Penalties for spam or malicious software delivery of a site will block the entire server.
VPS/VDS serverVPS / VDS servers use different display types, such as OpenVZ / Virtuozzo, KVM, Xen, VMware.
The benefits of these server types can be relatively low cost, which can be installed on any software (defined by technical specifications of visualization technology) and system speed.
We at SynLogics can assist you in achieving your online business goals by providing you the power of customized web solutions as explicitly depending on your business requirements.
Our team of Magento experts will help you to reap the benefits of fully-integrated features of Magento like product display options, multi-store functionality, multiple flexible transactions and much more.
SynLogics provides all the Magento development services using a combination of creativity, practical expertise, and online marketing skills to deliver real and measurable results.
The growth of technologies and innovations in IT industry has managed to bring the complete shopping complexes on a laptop screen or even a small display of mobile devices.
This essential requirement of today’s world is known as E-commerce.
Our Magento powered websites are precisely optimized for all types of screen resolutions and layouts.
The most demanding Magento 2 XML & HTML sitemap generator extension by FME that enables you to create an HTML sitemap & SEO optimized XML sitemap for your search engine like Google, Yahoo & Bing.
Especially, Google has certain rules for sitemap generation.It is helpful to have your XML sitemaps built automatically with the support of Magento 2 XML & HTML sitemap generator plugin in order to answer all the requirements.
As soon as the indexing of new pages of your websites the products of your website will appear on Google.
Similarly, an HTML sitemap improves Site Links Tree For Navigation and user experience with the website.
Top Key Features for Magento 2 Sitemap Generator Extension: Built Multiple XML Sitemaps for Magento 2Comprise All or Selected Products, Categories, CMS & other URLs in XML SitemapConfigure Priorities & Change Frequency and Other Details for Each Type of PageSetup Cron job to Automatically Add New Products to SitemapProduce HTML Sitemap to Improve User ExperienceCategorize URLs by Alphabetical Order and Type (Product, Category, CMS)Contain All or Selected Products, Categories, CMS & other URLs in HTML Sitemap
Retailers and startup owners are enthusiastic about bringing their business online.
Whether you say it an impact of a pandemic or a growing competition in the brick-and-mortar business, eCommerce development strives at a rapid pace worldwide.
These days, advancing technology has made it possible to build a robust eCommerce website or an online store with desired features using the most suitable development platform.Out of several eCommerce development platforms available these days, Magento has gained ground in a very short span of time.
We can consider its amazing features and excellent functionality as the major reasons for its growing popularity among developers and online business owners alike.
Here we make a list of the top ten advantages of Magento eCommerce development for your online business.Top Advantages of Magento Development for Your BusinessRobust and Reliable PlatformYour online store needs to be flexible and scalable enough to accommodate new arrivals and handle many visitors at once.
Magento, as a powerful eCommerce platform, can easily meet these requirements.
