Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips provided by SEO Myrtle Beach to boost your site’s organic rankings.
- Improve title tags
Look at your highest-level category pages. Research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platform generates default titles based on the labels in your taxonomy and the site’s name.
- Master keyword research
A sound SEO program relies on keyword research to know the words and phrases of real searchers, determine which keywords to target, and gauge demand for your products.Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research.
The best keyword tools offer a demand score for each theme. Google Keyword Planner is the free, go-to keyword research tool, though you’ll need an active Google Ads campaign to access the most useful data.
- Understand your competition
Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Ask yourself:
- What are they doing well in organic search?
- What content themes do they include that you don’t?
- How do they structure their site to target valuable keywords?
- How do they engage shoppers?
Also, study their reviews and social media activity to identify products or site info that could improve your own offerings and user experience.
- Map keywords
Knowing what consumers want and the search phrases they use map keywords to each page on your site.Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.Use long-tail keyword themes that drive fewer searches and are typically more specific.
- Optimize your site
With your keyword map in-hand, the next step is implementing on-page SEO, including:
- Updating the content on the pages to include the keywords
- Creating new pages with text and, potentially, graphics, audio, and video
- Launching a new, keyword-rich section, such a blog or education portal.
Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.
- Produce regular content
Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many ecommerce sites. Just publish unique content at least monthly, if not weekly. Consistency is key.“Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital.
Beware of the “Keyword” dimension, though. No analytics program can accurately track which keywords referred organic search traffic to your site.