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Market Research to Agriculture Industry is what water is to farmers

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Amit Jain

Crop losses due to pest attack are among the highest in the world, but pesticide use is among the lowest, at 381g per hectare, compared to a global average of 500g. Arrow Point India has helped clients expand quickly in this diversified and competitive Indian market, whether it's through transgenic seeds, specialty fertilisers, or new generation pesticides.

Mechanized farming, cooperative farming, and the smart use of modern consumables are all presenting major opportunities. Farmers' expectations are changing, aspirations of farmers' dealers and retailers are changing, the distribution channel is becoming more important, and there is a distinct difference in consumer experience in different parts of India. Farmers are being given the chance to try out new items.

The main reason for the adoption of alternative technologies over conventional methods is the tightening of agricultural product regulations. In order to meet the necessary food and feed requirements, agricultural transition to organic growth has relied heavily on sustainable agricultural inputs. For example, the European Union's ban on certain agrochemical compounds such as organochlorines and organophosphates, as well as stringent pesticide residue regulations, have boosted farmer adoption of biological products.

Agricultural market analysis examines the viability of bringing a new product or service to the market and determines whether it would be profitable and long-term. Although getting a viable concept is unquestionably essential, it must also be successfully marketed to clients. For example, if you're selling new software that helps farming operations monitor, examine, analyse, and compare their list of logistics suppliers, the presentation will almost always include a demo and possibly a free trial to demonstrate value. To ensure that ROI is achieved within a reasonable timeframe, the price location must be strategically selected. Agricultural market analysis aids in the discovery of all of these data, ensuring that new goods and services can sell profitably in a competitive market.

Rising agricultural production is still a top priority for developing nations. This is because it is a big determinant of the farming sector's profits, as well as meeting the food needs of ever-increasing populations and raising foreign exchange to fund domestic programmes, among other things. Many of the new technologies, inputs, and production techniques that improve agricultural productivity are produced through agricultural research, so it plays an important role in achieving these goals. A transformed agricultural research system contributes to long-term food and income protection for all agricultural producers and consumers, particularly resource-poor households in rural and urban areas.

Sustainable agricultural intensification entails producing more food and agricultural products with the same overall resources (land, labour, and water) while lowering negative environmental impacts and growing contributions to natural capital and the flow of environmental services. Low and volatile research budgets, a scarcity of well-trained science and technical personnel, and a lack of clearly established research goals are among Africa's research challenges. Increased support for research by foreign and national research centres, improved relevance and responsiveness of research to clients, and a more pluralistic institutional base for agricultural research are among the recommendations made.

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