When it comes to product label printing, you'll have countless options to choose from. Any business knows the importance of attractive digital printing solutions for brand marketing and sales.
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Digital printing differs from lithographic printing, which involves the use of wet ink and the transference of the very same picture through printing plates.
Digital printing solutions, on the other hand, use a complicated collection of numbers and algorithms to combine the images suitable for printing.
These images are taken as pixels, and the digitized picture is used to manage toner, ink, and exposure deposition to reproduce the picture you want to print.
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These patterns are pre-determined and have no limitations, which makes it a versatile method to create highly customized signs in just minutes.
Furthermore, it is available in a variety of different types, sizes, colors and materials, which make it easier for sign companies to choose the right type of sign substrate.
It can be thin or thick, resilient, reflective or non-reflective, and comes in a large variety of shapes including octagons, cylindrical, and circular.Because flex sign technology is relatively new compared to other methods of sign creation, there are still many signs that utilize older technologies.
These older signs include dot matrix, neon, thermoplastic, and flex.
With these signs, it is necessary to print in a special paper for flex signs that is thin enough to be able to flex and absorb ink from the paper without shattering or smearing.
There are also different layers of substrate, each with its own purpose.Many signs incorporate both polyester and vinyl substrate, so they have the flexibility to bend and handle pressure to accommodate the different types of signs.
Large format digital printing began to take off during the digital boom of the 1990s.
With photographic reproductions growing in popularity, the transition from analogue cameras to digital cameras has created a trend and the demand for large format digital printing has grown.
This transition was inevitable and today, all types of brands - from small companies to multinationals – everyone use digital printing services for everything.Next, we explain four basic advantages for which this technology is being imposed on the printing industry.Greater cost savings and increased profit marginUnlike traditional printing, digital printing has very low commissioning costs, which makes it a perfect technology for printing short runs.With digital printing, the cost of producing short runs has been significantly reduced, which has led to an increase in profits from the production of short runs.A study that customers increasingly want to find services and products tailored to their needs and are therefore willing to pay more - up to 20% more.
Implementing in a business the strategy of offering an experience adapted to each client, can significantly increase profit margins.More flexibility and versatilityDigital printing is a flexible and versatile technology that allows you to produce short and long runs of various products.The profile of customers using digital printing is extensive and varied: from signage, interior decoration, merchandising, fashion, sportswear, jewellery, labelling, graphic design, among others.
This technology offers solutions according to the needs of each client, the possibilities are endless.Digital printing allows you to work with various materials and products.
For example, with eco solvent printing you can print on vinyl, canvas, wallpaper, transparent film, etc., with sublimation, you can print on any fabric or material that contains a polyester base.
