Owning a business is not enough! You might have to fight for survival and to do so every business requires a website of its own. Building a small business website helps you to notify your visitors, and help you boost brand awareness, and drive more sales.
Setting up a website for a small business requires a domain name and a secured web hosting. Along with that, it is also necessary to optimize your website to improve your search engine rankings and drive more traffic.
To run a successful website you should keep your website up-to-date and maintain a good loading speed. This will help you improve your search engine ranking. However, the article will help you get answers to things to keep in mind while creating a website for your business? How to build a small website for a business?
Let's dig deep down to get all the answers to your questions.
What are the things to consider, while creating a small business website?
Are you thinking of building a small business website? If yes, then you should understand that creating a website is not an easy task yet there are ways to make it easier for you! Let us know them:
Before starting to build a small business website, you will have to consider your goals and get started to implement design and tools that will help you to achieve your goals effectively. For instance, a real estate office would require a completely different website than a web design firm.
Whether you want to inform your visitors about a new project or desire to conduct sales online, significantly influences how your site should turn out in the end.
However, you should start the process of making your small business site and ask yourself the following questions:
=> What content to publish to communicate with your visitors?
=> What actions do you need to take after your visitors visit your website?
=> What are the ways you would follow to display your product or services?
=> Should you decide whether you require an online portfolio of your past work or not?
Along with that, you should also think about the expected traffic to your website. It's true that if you desire to sell your products or services via an online platform, you may receive huge attention from the audience. Your requirement in this field will influence your visitors to purchase your product(s) or service(s).
How to build a small business website?
Once you have a clear understanding of what you desire to accomplish, you can start digging into the process of designing and building your website. Here are some key steps to help you launch your business online presence:
Choose a specific platform for your website building - Usually, you should opt for a responsive website solution that will help you create a website easily even if you are not a coding person. Here are some options that are highly recommended for your website:
=> WordPress - There are two versions of WordPress i.e. WordPress.com and WordPress.org. Among both, WordPress.org is preferred to all beginners as it allows access to use the best features and provides you full control over your website.
=> Hosted website builders - In case you desire to have an all-in-one solution for your website, then you might consider Wix or Squarespace. These platforms offer a complete website design out-of-the-box. With the help of Wix and Squarespace you get an easy drag and drop facility.
Moreover, the cost plans related to the hosted website builders depend on the services you choose. WordPress is a bit cheaper as compared to other platforms. Some of the reasons why most people recommend WordPress are:
=> You don’t require to be a developer or have technical skills to build small business websites. However, you might need technical expertise when you need to customise the themes as per your requirements.
=> The WordPress software is FREE (The Majority of it).
=> WordPress is super flexible and you can easily change how your site looks or even add new features.
As a result, over 37% of the business websites on the internet prefer WordPress, so your business website will effortlessly be under top websites in the market
Pick an apt domain name - To build a small business website, you are required to create a domain name that is simply your website's unique online address. A domain name is created with the combination of your website’s name and the extension.
Having a domain name for your website will help you improve your website’s visibility, credibility, and make your brand trustworthy for the customers.
Find the best hosting provider - You can skip this step if you desire to have an all-in-one website builder. However, if you want to have a WordPress website, then there are several excellent beginner-friendly hosting companies that you should consider.
One of the best hosting picks is Bluehost, which is officially recommended by WordPress.org: It's known to offer the cheapest hosting plan. This package is usually adequate for small websites, but you can easily upgrade as and when your business grows.
Select a theme or template for your website - Having a responsive website design for your business will be beneficial, as it can easily fit into the users’ screen despite its size and shape. While building a small business website, you should understand few things such as:
=> 61% of users prefer mobile-friendly websites.
=> Mobile-Friendly website designs help you generate more traffic.
=> 95% of people build your brand image after going through your website.
=> Over 50% of online traffic comes from a responsive website.
Publish Quality Content - “Content Rules!”, Content has the power to grab visitors' attention. Informative content provides details related to your brand as well as your service(s)/ product(s).
With the help of informative and unique content, you get the opportunity to perform internal linking, which in turn is helpful for your business.
Optimize your website for search engines - Now that you have a website, and know what to do with it, you should start planning - “How to drive traffic to your website”.
Online Marketing helps you spread awareness about your website's product(s) or service(s) with the use of various web-based channels. Moreover, you should register your website on Google Analytics instantly after you build a website from scratch to keep a track of such numbers and statistics.
Conclusion:
Hope the article helped in learning “how to build a small business website?” Now by following the above-mentioned steps even a non-technical person can build his/her business website.
Initially, everyone struggles in building a website for small businesses i.e. you can even consider hiring some professionals to build a successful website design company.
The primary focus of a marketing company is to help your business throughout to inspire and activate your audience.The purpose of marketing is to revise the potential of your business.
A marketing company creates a marketing strategy and manages extensive market research to increase the sales and profits of your business.
An advertising agency boosts the exposure of your company by reaching out to your potential customers and building strong relationships with them.
Marketing agencies use certain strategies and designs to solve or simplify communication issues for your company.The focus of Marketing CompaniesAt Scarlet, one of the best marketing companies in Dubai, we help our clients to see their business in a new light, spark new ideas within them and determine who and what they are.
Offline (traditional) marketing solutions range from TV and radio broadcasting marketing, outdoor marketing, to guerrilla marketing.
And with analytics, we measure your ROI and create a strategy for your business to success.
Responsive web design and optimization for search engines were developed in the past, emphasizing laptops, and desktop computers.
But the explosive growth of smartphones has shifted this emphasis.
It means websites must be equally useful on mobile devices.
Smartphone usability is one of the leading requirements for the quality ranking of websites by search engines.To build for all smartphone devices requires using a responsive design, which considers the various dimensions and orientations of every user.
Top search engines prefer Mobile-friendly sites as they evaluate pages with screen-reading technology.
If such a system has not been expressed on your website, you may not be viewed on higher search engine results pages.
As a small business, you are most probably aware of the importance of SEO and the fact that you cannot do away without SEO while aspiring to compete with the other businesses out there.
SEO lets your website rank high in the search results so that it gains more visibility during the searches performed in relation to your products and services.
In this way, you can maximize your chances of finding more customers, increase your sales and profits.
However, when it comes to actual implementation of SEO, you must know from where and how to get started.Different approaches to managing your own SEO projectSEO is an exclusive arena.
You will need a breadth of knowledge to be successful with your SEO mission.
Beyond this, you must also be aware that the search engines like Google are changing their ranking algorithms from time to time and being aware of the changes that are happening and how to react to those changes is a big question which only an accomplished and experienced SEO expert will be able to answer.You must also know that hiring skilled and knowledgeable staff to run your SEO mission is also a solution that might not be a viable option.
Given the complexities of modern-day eCommerce, it’s important to understand how a professional Magento Developer could help you overcome your problems and provide solutions that could propel your business.The truth is, Magento is a powerful platform for eCommerce, offering a wide range of features for store owners, including full control over how their site looks and feels, easy support for expansion and growth that other platforms have trouble with, easy integration to sell customizable products, and more.
This is why so many people are choosing Magento as their platform for eCommerce over others such as Wordpress and Shopify.What’s also true is that this large amount of features comes with a hefty amount of complexity and a steep learning curve.
Without professional development and assistance, your Magento experience is going to be stymied.
A Magento developer takes away the need to learn all of the complexities of the platform, allowing you to do what you love: run your business.A Magento Developer Will Save You Time and MoneyThe primary benefit of having a professional agency work with you in your eCommerce endeavors is that you will be saving a ton of time and money over the course of your store’s growth and development.
Development is necessary in order to ensure everything is in working order and that your website will actually perform on a professional level.It’s always important to keep in mind with web design and eCommerce that just about anyone can pop up a store on the Internet and call themselves a business.
What about product listing optimization and brand identity?These kinds of high-level development issues rarely fall into place on their own.
For years it was enough for a business to be "on the web" or "online."
Now, it's about does your business show up and gets in front of people, actually, the right people, at the right time, when they are searching for the product, service, brand or field.Gaining traffic and an audience is an obvious part of a digital marketing strategy.
Each client's specific requirements dictate unique and meticulous marketing strategies, best practices and latest innovations for not only traffic, but relevant traffic, the best value and potential customers, to gain the results you expect.What are SEO, SEM, and PPC?What do acronyms such as SEO, SEM and PPC mean?
How are they different, yet related?SEO, Search Engine Optimization, is about optimizing a website and content to rank higher on search engines - most notably Google - and increase traffic.Keywords, the right content and link building are elements of a competitive and precise SEO plan within a digital marketing campaign.
With more people, especially in ultra-urban centers such as Singapore, using mobile increasingly and desktops/laptops decreasingly, modern app development tools and the right SEO usage is vital to your business.SEM, Search Engine Marketing, is about taking your organic traffic and turning it into business, as effectively as possible.
This is about conversions.Advertisers bid to place their ads in a search engines - again, think mostly Google - sponsored ads links boxes.
When your website doesn’t show up on the first page for Google or Bing search results, your audience may not even know you exist.A lack of effort in search engine optimisation causes your brand to fade into the woodwork, regardless of how well you did the company launching.
Consumers are quick to forget when companies aren’t consistent with their offerings and promotions.
This is critical to increasing visits which leads to more sales and brand awareness.
If you lack the technical expertise to make it happen, call upon an expert then.When looking for an SEO specialist or a digital marketer with such skills, you might be wondering how to choose the right person for the job.
Well, it’s in how they answer the following.What to Ask When Looking for an SEO SpecialistWhat is the most integral component of SEO?Break the ice with this question and learn more about their preferences from the get-go.
Just find someone who has been trained and/or handled campaigns for your particular audience, be they British, Australian, American, or even Chinese.Many remote workers in these countries are bilingual yet mostly speak English as a second language.
