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E-commerce is here to stay, which means it is useless to examine how drastically it will shape the future of retail and customer behavior since it already has!
The things are e-commerce is a very competitive space that has gone through the most intense technological transformations over the recent years and the change isn’t going to stop sooner.
After serving millions of customers over the last few years, e-commerce businesses have not only gained experience and industry insight but also a large pool of data.
This data was considered a wastage of resources a few years ago, recent development in machine learning, pattern recognition etc.
has made it virtually a gold mine through which invaluable information can be extracted about the consumer behavior.
A few years ago, these technologies have been used by just large corporations mainly due to high cost, but now they are increasingly getting cheaper and widely accessible to enable small businesses to reap the benefits as well- i.e.
