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How to identify the customer's profile when showing an apartment?

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njja kintul
How to identify the customer's profile when showing an apartment?

The customer profile says a lot about the type of property he intends to rent. It is essential to plan visits to show exactly what he is looking for and have a good impact in trying to close the deal.

This is one of the secrets of success in the real estate business - to properly read the main factors of customer preference in order to select the best apartments according to their needs and financial possibilities.

In this post we will talk about the importance of understanding the client's expectations and style. Keep reading and see also, some tips to identify the ideal client profile and succeed in your real estate!

The importance of understanding customer expectations and style

There are groups and profiles with specific characteristics that people fit into as customers. In the real estate business, it is essential to pay attention to the main aspects in relation to preferences, needs and desires.

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When looking for a property to rent , the potential client certainly expects to find an excellent business opportunity, after all, we are talking about what will be your home for at least the next twelve months.

Tips for identifying the customer's profile

In order to know the exact profile of the client and suggest properties with possibilities of being rented by him, you must adopt some strategies, ranging from planning to practice during contact.

See what to consider when profiling the customer!

Prepare a script

Do not receive a client at your real estate agency or go on a demonstration visit without having a script in hand. Thus, it will be easier to ask appropriate questions and direct service to what the customer needs.

With the answers you will be able to process the information faster and easier, to search for apartments in its database that are within the characteristics that it aims.

Pay attention on the first contact

The first contact is very important, as it is when the client presents his motivations for the rental. Listen carefully and take notes following the script created for property rental.

The price he is willing to pay, as well as the desired location, are the first data to start outlining the customer profile and making the right selection of apartments that will be shown next.

Understand customer goals

The client is looking for an apartment, but what are your goals in relation to housing? It is time to find out if you are a landlord with a family, if you are in town for work, if you have children of school age, if you prefer a more remote and quiet neighborhood or large centers.

A rental simulator like CredPago's, for example, can offer elements that help to design the customer profile and find the ideal property to make you satisfied.

The customer profile is your main work tool for closing good deals. With a well-designed profile, your property portfolio will have more accurate descriptions, minimizing the search time in your base, which is good for the client, for you and for the real estate company.

 

 

 

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