With regards to sustaining a brand, consistency is key. Nevertheless, it could turn out to be hard to ensure that consistency is achieved when a number of marketing pieces are used to communicate with clients.
One way to evaluate where your brand is at is usually to conduct a brand audit. A brand audit requires an in-depth look at your marketing pieces, each individually and as a complete, by analyzing their elements, including colour, logos, graphics, copy, messaging, and so forth. Get more info about auditing companies
How do you conduct a brand audit?
Take all of your earlier and present print marketing supplies and lay them out on a table. When conducting this analysis try and take an objective strategy, as for anyone who is a potential client seeing them for the very first time.
First, we'll look at the pieces as a whole.
Do they match?
Are they constant in color and graphics?
Do they retain the company's general message and personality?
Do you see any noticeable inconsistencies in the pieces?
Is there any chance to combine separate pieces?
Now, examine every marketing piece individually.
What exactly is the goal on the piece?
Is it still relevant?
Are you able to clearly comprehend the company's message and tone?
Would this piece grab your focus?
Is definitely the copy informative and current?
Will be the contact information nevertheless existing?
Now, take a look at your company's present Web site.
Keep in mind, a Web site is one in the most potent marketing tools you have. It must carry your brand, personality and company message just as a print piece would.
Take the print components you gathered and examine them for your Web site.
Do they match?
Are they consistent in color, graphics and messaging?
Does your Web site include your most current services, employees and contact details?
Is the content material relevant?
Are there noticeable inconsistencies amongst your print pieces and your Web site?
By finishing this process, you achieve useful insight into how your consumers are viewing your brand as a whole. From right here, it is possible to ascertain the methods necessary to strengthen your company's image and general brand to convey by far the most powerful impression achievable.
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