Social media has become a part of the daily routine of millions of people around the world. With such a huge network and various platforms, it has attracted businesses’ attention, as they look towards growing business and generating more customers.
Marketers are always on the lookout for strategies that help them to take their brand to new heights and keep experimenting and implementing new strategies. All brands consider user-generated content as marketing gold, and in this era of the internet, people look for ease and prefer buying things online. So, brands were on the lookout for a strategy to combine both to form a synergy to help their business grow. This is where social media aggregator come in.
Social media aggregator is an amazing tool that helps your business in various ways. You can use it in different ways and take maximum benefits out of it. In this blog, we will be discussing how you can leverage UGC with Social media aggregator.
Let’s start from the basics.
What is a Social Media Aggregator?
Social media aggregator is an amazing tool that helps you to collect, curate, and customise the content related to your business from various social media platforms and presents it in a single unified presentation.
You can embed the feed on the website, making your website interactive and alluring. You also use the tool to display the social media feed on big display screens during your event. It helps you to display the feed on office screens, meeting room screens, digital signages etc
Benefits of Social media aggregator tool
Makes your website engaging
Social media aggregator tools provide the feed related to your business on your website. The visitor would always like to know more about your product and brand, and the feed fulfils that want. The feed will help get more details about your website as they will get exposed to public opinion, reviews, feedback, etc.
With so much content on the website, it sparks visitors’ interest, scrolls through the posts, and gets engaged with various content.
Adds charm to your website
The tool also provides you with the feature of customisation, where you can personalise the feed. You can change the layout, change the style etc. You can even change the font style, font size, colours, background etc.
The feed provides content from various sources; hence visitors get to see images, videos, blogs, tweets etc. The variety of content adds vibrancy to your website, and with a customised feed, you can add charm to your website and create some reputation in the market.
Allows you to curate the quality content
The Internet provides people with the freedom to express themselves and voice their opinions. Still, there are some sections of people who misuse this freedom and post unwanted content.
With the social media aggregator tool, you can keep an eye on the content displayed on your website and filter out all inappropriate and spam content. It keeps your feed related to your business, and visitors get a clear picture of your brand without any disruptions.
Allows you to track the feed performance
Businesses always remain keen to know about the performance of their strategy. The analysis helps the brands to know the flaw and understand the market in a better manner. And hence, they can plan for better next time.
The social media aggregator tool helps you to know about the performance of your feed. It provides analytics and reports about the performance, making it easier for you to know about the market scenario and people’s needs.
Benefits of UGC
Provides Social Proof
Winning trust is one of the most difficult jobs in the world. People do not trust the brands and products easily; hence, they do comprehensive research and look to find as much as they can about the brand.
User-generated content here helps to spark some trust in your potential customer by providing them with the social proof. By seeing the content from real customers, people start showing trust in the brand. And this also helps you to gain credibility and reputation in the market.
Builds a strong relationship between brand and customer
A customer feels respected when a brand features their content or considers their content. Hence, it motivates them to make more content, and eventually, they turn into loyal customers.
Provides a credibility
People usually trust the reviews and feedback of past customers. With people providing the content for the brand, UGC increases the credibility of your business, and eventually, you can win the trust of your new customers.
Increases your brand awareness
Social media provides a huge opportunity for businesses to get maximum exposure and a platform to gather a crowd. People are now highly dependent on social media platforms to increase their knowledge and social circle and have them as an essential part of their lives. Businesses try to extract the most from it by converting people into their customers.
The UGC helps brands with this conversion as the user-generated content creates brand awareness. Instagram & Facebook is the largest source of UGC. If we go for Instagram, you can simply collect & embed Instagram feed on your website and it amazingly helps to grow awareness for your brand. If a user posts content related to a business, the user’s followers get to know about the brand and ignite curiosity about the brand or product.
Conclusion
A brand can create a huge impact if they use social media smartly and strategically. It provides ample opportunities and a huge crowd where a business can showcase its marketing skill. A better marketing strategy leads to converting the crowd into your customers.
Social media aggregator tools help you to make full use of social media platforms to extend your reach and increase your customer base. The tool is readily available in the market, use the tool and watch your business touching new highs.
The Instagram feed can be an emerging way to boost site traffic and engagement.
Embed Instagram feed on the Magento website & influence visitors.
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The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
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The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
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The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
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