Ever glance over at someone’s screen and their spam folder is fuller than their inbox? That’s not your eyes playing tricks on you.
Too often, email copy can be too verbose and flashy or too dull and monotonous. If you have ever wondered if your email advertisements aren’t being read, this email copywriting course is for you.
Email copywriting is valuable to business owners in every industry - big or small, local or international. It may appear to be an outdated medium but it has many benefits hidden to the untrained eye.
Every business owner wants to save money, so the low cost factor of email copywriting should not be overlooked - it is cheaper than almost every other marketing style. There might be a little overhead for sending hundreds of emails at once, but it is still much cheaper than what you would expect to pay for other traditional marketing forms. No paying for billboard, tv, or magazine space and no need to use paper - so it’s environmentally friendly.
Through this medium, you are connecting with an audience who is already interested. Emails are one of the few forms of marketing that people sign up for and this will give you a better conversion rate.
Narrow Down Your Audience
The more targeted the message the better, and communication sent this way is able to be more specific. You are able to just send emails to people who fit a certain description and therefore you will better know how genuinely interested (or disinterested) they would be in your product. Like if you want to sell people winter coats you can make it so your emails only go to people in cold locations.
Impulse buying is a huge human psychological phenomenon that we all obviously love to utilize. This is a great conduit for that because of how pragmatically easy it is to get the reader to the buying option. A colorful sale page and only two clicks on your computer and it’s yours. This call to action form is incredibly tantalizing because you can provide a link that goes directly to the checkout page in the email.
Details of the Course
Liz offers the best email copywriting course for business owners, paying extra attention to the details of email copy that might frequently get overlooked. The course can be done 100% remotely and is self-paced, giving you the flexibility to learn whenever, wherever, and at whichever speed is best for you.
The course is created and taught by Slyman herself, who you’ll have full access to via email during the entire course. She’s always available to answer questions and more than happy to do so.
Content and copy both travel in different directions. They seem like tourists having the same destination. But in reality, their route is entirely different. Content is all about telling the story while copy sells the story. Since ages, many have been using the term interchangeably.
Content is the key, we all know. Digital marketing agency knows content is the only tool that makes them unique. Even digital marketing companies advertise their products via content.
So, let’s dive in and understand the basic difference between content and copy: Read More....
Content Selling Strategy Digital Promoting Course
The saying “Content is King” has been around for the past range of years.
However, it’s not a trend that may be modified dramatically as often as Google’s computer program optimization -SEO algorithms it's here to stay!
If you're dependent on making content for Online Education Platforms, love group action concepts and commerce your concepts to the general public you would like to become an employee with the Digital faculty of Marketing’s - DSM online Copywriting Course!
On this online copywriting course, we’ll teach you the way to sell your story through artistic and engaging mediums furthermore as these match into the bigger context of promoting and whole communications strategy.
The Course is licensed by the Media data and Communication Technology - MICT SETA.
