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Marketing Cloud Platform Market Analysis, Top Key Players, and Industry Statistics-2026

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elonsmith
Marketing Cloud Platform Market Analysis, Top Key Players, and Industry Statistics-2026

The Marketing Cloud Platform Market is expected to reach USD 15.03 Billion by 2026, according to a new report by Reports and Data. The increase in growth is mainly associated with the adoption of advanced cloud technology services that allow thousands of customers to access similar resources helping companies to cut down their expenses. Based on statistics, the penetration of advanced cloud based platforms that helps to develop new technology is also a significant factor stimulating market demand.

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Table of Contents-

Chapter 1. Market Synopsis

    1.1. Market Definition

    1.2. Research Scope & Premise

    1.3. Methodology

    1.4. Market Estimation Technique

Chapter 2. Executive Summary

    2.1. Summary Snapshot, 2018-2026

Chapter 3. Indicative Metrics

Chapter 4. Marketing Cloud Platform Market Segmentation & Impact Analysis

    4.1. Marketing Cloud Platform Market Material Segmentation Analysis

    4.2. Industrial Outlook

         4.2.1. Market indicators analysis

         4.2.2. Market drivers analysis

                 4.2.2.1. Emergence of social media advertising

                 4.2.2.2. Rising prevalence of location based marketing

         4.2.3. Market restraints analysis

                 4.2.3.1. Fully dependent on vendor

    4.3. Technological Insights

    4.4. Regulatory Framework

    4.5. ETOP Analysis

    4.6. Porter’s Five Forces Analysis

    4.7. Competitive Metric Space Analysis

    4.8. Price trend Analysis

Chapter 5. Marketing Cloud Platform Market By Type Insights & Trends

    5.1. Type Dynamics & Market Share, 2019&2026

    5.2. Platform

         5.2.1. Market estimates and forecast, 2016 – 2026 (USD Million)

         5.2.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Million)

    5.3. Services

         5.3.1. Market estimates and forecast, 2016 – 2026 (USD Million)

         5.3.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Million)

Chapter 6. Marketing Cloud Platform Market By Marketing Type Insights & Trends

    6.1. Marketing Type Dynamics & Market Share, 2019 &2026

    6.2. Advertising

         6.2.1. Market estimates and forecast, 2016 – 2026 (USD Million)

         6.2.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Million)

    6.3. Branding

         6.3.1. Market estimates and forecast, 2016 – 2026 (USD Million)

         6.3.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Million)

    6.4. Designing

         6.4.1. Market estimates and forecast, 2016 – 2026 (USD Million)

         6.4.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Million)

    6.5. Sales Channel

         6.5.1. Market estimates and forecast, 2016 – 2026 (USD Million)

         6.5.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Million)

    6.6. Communications

         6.6.1. Market estimates and forecast, 2016 – 2026 (USD Million)

         6.6.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Million)

    6.7. Customer Support

         6.7.1. Market estimates and forecast, 2016 – 2026 (USD Million)

         6.7.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Million)

Continued…

The research study comprises of vital information focusing on major market trends and estimated revenue growth rate. Additionally, the report highlights the market competition including the portfolios and strategic alliances and endeavors of the key competitors. It focuses on the mergers and acquisitions, joint ventures, partnerships, collaborations, product launches, brand promotions, and agreements, among others. The report also offers key insights about top companies in the market along with their company overview, business expansion plans, financial standing, production and manufacturing capacity, and global position.

Key companies operating in the market include: The Key players in the Marketing Cloud Platform Market include Cision, Global, IBM, Hubspot, Hatchbuck, Agilone, Infusionsoft, Maropost, Mediamath, Nielsen, Optimove, Oracle, Pegasystems, Sailthru, Salesforce, SAP, SAS, Selligent, Sitecore, Adobe, Digital, Emarsys, Episerver, and Fico.

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The report provides comprehensive details about the market with respect to overall revenue, sales and consumption, pricing trends, gross margins, growth rate, and market size. The report also provides an extensive analysis of key regions where the market has established its presence. The report covers major geographical regions such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. A country-wise analysis is also included to offer better insights into regional spread of the Marketing Cloud Platform market.

Deployment Outlook (Revenue, USD Million; 2018-2026)

  • Public Cloud
  • Private Cloud

Type Outlook (Revenue, USD Million; 2018-2026)

  • Platform
  • Services

Marketing Type Outlook (Revenue, USD Million; 2018-2026)

  • Advertising
  • Branding
  • Designing
  • Sales Channel
  • Communications
  • Customer Support

End user Outlook (Revenue, USD Million; 2018-2026)

  • Retail and Ecommerce
  • Media, Entertainment, and Gaming
  • Travel and Hospitality
  • Banking, Financial Services, and Insurance
  • IT and Telecom
  • Others

Further key findings from the report suggest

  • The Marketing Cloud Platform Market is estimated to reach USD 15.03 Billion by 2026, at a CAGR of 7.8% during the forecast period.
  • The services segment is anticipated to grow at the higher rate of 8.1% during the forecast period. The demand for supporting services is increasing, along with the growing adoption of the marketing of cloud platforms among industries.
  • An ever-increasing need for managing customer journey and autonomously increasing marketing campaigns has played a significant role in the enactment of marketing cloud platform and services across various end user industries.
  • E-commerce End users are anticipated to witness the highest CAGR of 7.9% during the forecast period.
  • By marketing type, the sales channel segment is anticipated to witness the highest CAGR of 8.4% during the forecast period.
  • APAC is forecast to be the fastest growing market with the highest rate of 8.3% during the forecast period. The drivers for the growth of this region are the presence of key players, favorable reimbursement policies, and rising use of technology in the emerging countries like India, China and Japan, along with several initiatives initiated by the government.
  • Various players are developing strategies to mark their presence in the industry.
  • Oracle launched a placement solution in November 2018, named Pre-Bid by Moat.
  • Its main aim was to allow the marketers to recognize and use ad inventory that matches their high standards for third-party viewability and Invalid Traffic (IVT).
  • These new features will improve the existent brand safety segments that are accessible on the Oracle Data Cloud and build a suite of media spend security offerings.

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