The Marketing Cloud Platform Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Marketing Cloud Platform Global Market Report 2024, The marketing cloud platform market size has grown strongly in recent years. It will grow from $12.29 billion in 2023 to $13.45 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to digital transformation initiatives, data-driven marketing strategies, multi-channel marketing campaigns, customer experience enhancement, demand for marketing automation..
The marketing cloud platform market size is expected to see strong growth in the next few years. It will grow to $19.53 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to integration of artificial intelligence (ai), emphasis on account-based marketing, privacy and compliance concerns, rise of conversational marketing, shift towards outcome-based marketing.. Major trends in the forecast period include focus on account-based marketing (abm), enhanced customer journey mapping, integration of voice search optimization, augmented reality (ar) and virtual reality (vr) experiences, strategic partnerships and ecosystem expansion..
The increasing usage of social media advertising is expected to propel the growth of the marketing cloud platform market going forward. Social media advertising refers to the practice of promoting products or services through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. The marketing cloud platform provides several benefits to enhance social media marketing such as increasing email marketing goals, enabling keeping track of total customer interaction on social media, and providing automation to the marketing process. For instance, in February 2023, according to the DataReportal, a Singapore-based online reference library, Linkedin's ad reach increased by 19.3% in 2022 and 2023 respectively. Apart from this ad reach on Twitter increased by 15.5% and Snapchat ad reach increased by 36.9% in 2022 and 2023. Therefore, the increasing usage of social media advertising is driving the growth of the marketing cloud platform market going forward.
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The marketing cloud platform market covered in this report is segmented –
1) By Component: Platforms, Services
2) By Solution: Digital Marketing Solution, Integrated Solution
3) By Deployment Mode: Public Cloud, Private Cloud
4) By Marketing Function: Advertising, Designing, Sales Channel, Branding, Communications, Customer Support
5) By Industry Vertical: Retail And E-Commerce, IT And Telecommunication, Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Healthcare, Travel And Hospitality, Other Industry Verticals
Technological advancement is a key trend gaining popularity in the marketing cloud platform market. Companies operating in the marketing cloud platform market are adopting new technologies to sustain their position in the market. For instance, in September 2022, Salesforce Inc., a US-based customer relationship management company, launched a new platform named Salesforce Inc. Genie. This new hyperscale platform is a real-time data platform that offers real-time adjustments to changing client information and requirements that enhance highly personalized experiences across sales and marketing.
The marketing cloud platform market report table of contents includes:
1. Executive Summary
2.Marketing Cloud Platform Market Characteristics
3.Marketing Cloud Platform Market Trends And Strategies
4.Marketing Cloud Platform Market Macro Economic Scenario
5.Marketing Cloud Platform Market Size And Growth
6.Marketing Cloud Platform Segmentation
7.Marketing Cloud Platform Regional And Country Analysis
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27. Marketing Cloud PlatformCompetitive Landscape And Company Profiles
28.Marketing Cloud Platform Key Mergers And Acquisitions
29.Marketing Cloud Platform Future Outlook and Potential Analysis
TOP MAJOR PLAYERS:
- Salesforce Inc.
- Adobe Inc.
- Oracle Corporation
- Pegasystems INC
- HubSpot Inc.
- International Business Machines Corporation
- Statistical Analysis Software Inc.
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Market HighlightsThe need for marketing is rising, to generate leads and increase the sales of any product.
Alongside, the increase in the need for analytics solutions in for operations, such as planning, budgeting, tracking project tracking, and others.
As per MRFR study, the marketing cloud platform market is expected to expand at a high pace sand touch a lucrative valuation by 2023.Marketing Cloud Platform Market enjoys significant applications, ranging from personalization builder, developing analytics, to the marketing of cloud content.
The process of data addition and access is speculated to be equally simpler and smoother, irrespective of industry.Marketing Cloud platform market provides every reason to witness noteworthy growth in an era of digitization.
The B2B Cloud segment is expected gain high traction for the global market.
The B2B marketing cloud platform offers advertising, sales, marketing, and analytics services and solutions with greater efficacy.
The increase in growth is mainly associated with the adoption of advanced cloud technology services that allow thousands of customers to access similar resources helping companies to cut down their expenses.
Based on statistics, the penetration of advanced cloud based platforms that helps to develop new technology is also a significant factor stimulating market demand.Get a sample of the report @ https://www.reportsanddata.com/sample-enquiry-form/1564Table of Contents-Chapter 1.
Market estimates and forecast, 2016 – 2026 (USD Million) 5.2.2.
Market estimates and forecast, By Region, 2016 – 2026 (USD Million)Continued…The research study comprises of vital information focusing on major market trends and estimated revenue growth rate.
Additionally, the report highlights the market competition including the portfolios and strategic alliances and endeavors of the key competitors.
The report also offers key insights about top companies in the market along with their company overview, business expansion plans, financial standing, production and manufacturing capacity, and global position.Key companies operating in the market include: The Key players in the Marketing Cloud Platform Market include Cision, Global, IBM, Hubspot, Hatchbuck, Agilone, Infusionsoft, Maropost, Mediamath, Nielsen, Optimove, Oracle, Pegasystems, Sailthru, Salesforce, SAP, SAS, Selligent, Sitecore, Adobe, Digital, Emarsys, Episerver, and Fico.Request a discount on the report @ https://www.reportsanddata.com/discount-enquiry-form/1564The report provides comprehensive details about the market with respect to overall revenue, sales and consumption, pricing trends, gross margins, growth rate, and market size.
