From its inception in 2010, Zomato has been leveraging its technology platform to connect with customers, restaurant partners, and delivery partners, to serve their multiple needs. On the other hand, it provides restaurant partners with industry-specific marketing tools which enable them to engage and acquire customers to grow their business. It also operates a one-stop procurement solution, Hyper-pure, which supplies high-quality ingredients and kitchen products to restaurant partners.
Zomato has attracted multiple eyeballs towards it in recent times due to its IPO. Today everyone is talking about Zomato's IPO and its public listing and the share values. Zomato has become a perfect example of how powerful is this whole startup ecosystem is in India and how a digital marketing company in Lucknow or anywhere in India can amplify it. In such a short span Zomato has expanded magically with great skills and experts because they solved a problem for the users. They brought the restaurants and the customers closer to each other and made everyone capable to eat whatever they want at any time.
"Despite the large size of IPO at Rs 9,375 crore and rich valuations, Zomato saw healthy overall subscription of 38x. There is a lot of fancy for such unique and first-of-its-kind listing in the market,' said Sneha Poddar, Research Analyst, Broking & Distribution, Motilal Oswal Financial Services.
"It enjoys a couple of moats and with the economics of scale started playing out, the losses have reduced substantially. Though predicting the growth trajectory at this juncture is a little tricky, but it’s a good bet from a long-term perspective,” she added.
Zomato believed in the power of digital marketing and they invested a lot in memes and the overall content on their social media and due to that, they have achieved this feather in there. If you are also looking to leverage the power of digital marketing then get in touch with Minimal Tweaks as they are a leading digital marketing agency in Lucknow that has helped many brands in getting viral on social media.
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CREATE A GOOGLE PPC CAMPAIGN / FACEBOOK MARKETING CAMPAIGN & ALLOCATE A DAILY BUDGETOnce you have the landing page ready its time to set up the Google PPC campaign or/and Facebook Marketing campaign.
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Some may be more appropriate than others for your particular business.Making sure your website is googleable is one of the most important aspects of getting found online.
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