logo
logo
Sign in

Very Simple Steps in Building Your Packaging Unique

avatar
Sarah
Very Simple Steps in Building Your Packaging Unique

 

Making a high quality product is important, but equally important is the process of packaging. First impressions are very significant, and your packaging is most of the time the first introduction of your product to the consumer. Multifaceted is the importance of product packaging and it can go a long way in procuring a good first impression and a lasting brand loyalty. These days, the customers are busy people who are bombarded with sensorial stimuli, so they make decisions quickly, rather ruthlessly. So with such customers, you just have seconds to grab their attention and make a good impression.

Donuts are the desserts which are equally liked by the children and the adults. You can not imagine a sweets shop or a bakery without the donuts. Like any other food product, they need to be packaged in a unique and elegant fashion. In this article, we shall discuss ways in which you can make yourcustom donut boxes unique.

Packaging Matches the Product

A packaging design which is relevant to the product and the target market will save the time of the customer and speed up their decision making. On the other hand, if the design is not relevant, it will set the wrong expectations and make the customers disappointed. A design simply won’t work if it conflicts with the way a product is used or if it is out of place on a product package. If a design is specific and matches the product, it will be more likely to attract the customers that are keen on purchasing something that suits their taste. A design that will look appealing on the custom donut boxes will look utterly out of place on let’s say a beauty product and convey the wrong message.

Make the Right Choice for packaging Colors

It is important to understand the psychology of colors to inspire the target market. Colors make an impact on people’s buying decisions and it has been shown that different colors attract different customers. While marketing your product, you can make it more appealing by using the relationship people have with certain colors. If you use dull colors in the packages of the products that people do not associate with dull moments will cause them to be pushed away. So take time to pick the right colors for your product that affect the desired market and elicit the right emotions. For custom donut boxes, you can choose pink and yellow colors that will attract the children and women, the shades of black and dark brown for men and elder customers.

Be Simplistic and Minimal

In this age when the customers are busy and there is a large no. of brands providing the same product, overloading your design with too many elements and graphics will make your packaging seem a little too strange to the customers, and they will turn away from it. Neither will the customers read each and every detail you put on the packages about your product. They will be looking for a commodity that has a package with a more clear and concise message that is easy to understand. Customers do not have time to work out what you are trying to sell them, rather, they just want their needs met. If your design is simple and attractive, it means to the customer that you care more about the quality of the product and not just about getting a sale. In the case of custom donut boxes, the need for simplicity is ever more.

Use of Imagery

Keeping the package design simple does not mean that you can not insert images. On the contrary, use of imagery will add to the simplicity. As it said, ”a picture is worth a thousand words”. So a picture that conveys the right message will save your words and hence, your space. The use of right imagery will not only tell the customers what’s inside the box, it can also tell them how to use the product and what they can expect when they open the package. Use of attention grabbing imagery is helpful especially when you are dealing with the busy customers who have a few seconds to take a look at the shelf and you need to come up with something that draws them in quickly.

Distinguished and Easy to Identify

Your packaging should be distinguished and easy to identify so that the customers do not confuse or mix it up with any other brand or product. In this way, people will associate your packaging with your product. You need to come up with ways to distinguish your custom donut boxes with those of other brands. For example, you can insert the image of some famous celebrity holding the donut so that it becomes unique to your brand. Forbes says that your packaging should pass the five year old test. It means that if you explain the design to a five year old, he should be able to precisely pick up what you want.

collect
0
avatar
Sarah
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more