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Visual content is more likely 50 times to be shared on social platform than any other content and 25% of products sold online are returned because products look different than photos.

These insights highlight the fact clearly that good skincare product photography plays an essential role in determining sales.Quality product images are a driving force of conversion, engagement, retention, and overall customer lifetime value.What are the benefits of product photography to drive sales?Various factors are considered in driving sales and the first one is the product itself.

It is essential to present products well so that the sales get faster and higher.Whether you consider hiring a professional or go with DIY hacks; the benefits mentioned of product photography will be enjoyed by all:Builds your brandA picture is not a short-term plan but a solution for a longer period so that your company gets recognized as a market leader.Putting branded images for months can communicate your company as:ValuableProfessionalDiverseQualityInnovativeWith the best product image, customers believe that your brand cares what the customer prefers and it is humble enough to cater to their needs.Grabs the mood of a customerIt is not possible to take your potential customer to a camping site and show them how comfortable and good your backpacking kit is.

Set the right customer expectation about what they want to shop for.Another thing that people expect would be the number of days within which products can be returned.

They know that the product which is brought online can be returned if they are not satisfied with it.It is good to be considerate in online business but not at the cost of added expenses.

Setting the expectation of a customer by inculcating a limited return policy is healthy and will be adored by the customers.Promotes communication silentlyImages speak a lot more than words.

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The importance of the proper use of beauty productsThe Cosmetic Cluster Initiative will be linked to a prevention and strengthening program for hairdressers .It is increasingly common to find people who have skin, nail or hair problems by buying cosmetic products that are not properly registered or endorsed by the competent authority or that were simply harmed by the products that were applied to them in the salon.

of beauty they attended.About cosmetics that are purchased directly, it is important to ensure that they are of quality, acquire them in authorized places, that are properly preserved and closed, that they have not expired and that they have the corresponding health records .

These recommendations, although they seem obvious, are not taken into account by some people and the effects can be very negative.

See newsRegarding beauty salons, with the proliferation of these establishments in the neighborhoods of Bogotá, it has been observed that several do not comply with the standards established for this type of business, do not comply with sanitary measures and there are even cases in the that an inappropriate combination of beauty products is being applied to their clients, generating all kinds of side effects in people such as hair loss, discoloration, skin blemishes, scalp injuries, among others.To contribute to the solution of this problem, the Cosmetic Cluster Initiative and the Vice Presidency for Business Strengthening of the Chamber of Commerce of Bogotá will execute a program to strengthen hair salons in Bogotá , aimed at establishments located in strata 3 and 4, with which seeks to train staff working in these activities to incorporate good practices in the use of products and, in turn, promote the formalization of many of these businesses that operate in the informal sector.At the national level there is also a high concern about this issue, which is why the Invima launched a web series campaign called A Lo Sánchez to highlight the way things should not be done in terms of the use of beauty products and the medications(silver necklace for women)