Description: Why startups need a mobile app if it's so expensive. The main reasons why an app can really push businesses forward. Hidden features of apps to improve customer service. The importance of collecting statistics, setting up push notifications, and other secrets of success.
Should a Startup Claim its Own Mobile App Development
Many are skeptical about the need to develop their mobile app for a startup. It seems that there is no need for an app when it is possible to create a website, a landing page, or simply to be hosted on a platform profiled for business. Besides, the cost of a single download of an app is much higher than the cost of a single click on a link. So why all these extra worries?
Let's dive a little into the psychology of the user. Today, smartphones accompany their owners around the clock and everywhere. Even in the morning, after waking up, the first thing a person does is checking smartphone notifications and only afterward brushing teeth. The average user falls asleep with a smartphone on the bedside table or under the pillow. What will the user do if s/he needs to eat but doesn't have time to cook, or needs to buy groceries but is busy? That's right, one will open the app and complete the once unresolvable task in two or three clicks! And what will a young mom do if she needs to find a soccer school for a three-year-old close to home? That's right, she'll open an app. And what will a business owner do if he needs to speed up his marketing processes? That's right again, he'll install the app.
It seems obvious that having an app allows a business to get in line with the competition and be closer to customers.
It is worth differentiating between applications for employees (these are CRM, messengers, calculators for employees, and other developments that facilitate business management and interaction within the company) and applications for clients (all other types of applications that somehow sell products or services to users).
Types Of Startups That Need An App
Certainly, not all types of businesses need an app, but there are many industries where mobile apps are showing mind-blowing results in terms of revenue growth due to interaction with customers. These are health and beauty, finance, tourism, education, commerce, fashion, and entertainment.
What Can App Do For Business
Apps increase free repeat sales
In contrast to static websites and weblinks, the user has to download the app to his or her smartphone, not just browse it. What we see here is a completely different level of interaction, communication, and service.
The moment users install your app, you're in their pocket. That means that whenever the user needs anything, s/he can immediately turn to you, rather than browsing the question. They may forget the name of your app, but they will always remember where to look for it if they need something. Ordinary websites reach this level with great difficulty. Lifetime value is an important indicator, and you should focus on it, not the average check.
Push notifications subtly nudge the user to interact
With push notifications, your app can periodically remind of itself and encourage the user to engage with your services, as long as you follow the rule of moderation. Unlike Web push notifications, Mobile push notifications pop up whether or not the app is open at a given moment.
Using push notifications via a mobile app development you can notify the customer about hot sales, customized offers, announce new features available only for app customers.
It's a whole new channel of communication with the client that delivers the message to the smartphone screen even if its screen is locked, ensuring maximum visibility and accessibility to the eager consumer.
Collected statistics improve marketing
The startup app is capable of collecting statistics from the user's smartphone and statistics from the app itself, based on the interaction with the user. Users can agree or disagree to disclose their data. Through consent, statistics can be collected on cellular operators, websites visited, geolocation, and even a list of installed apps on the device. This data is needed to compile more accurate portraits of the target audience, to map visited places and in general to better understand the needs of the client and integrate it into content marketing.
In addition to external data, the app can collect internal statistics about the number of registrations or installations, session duration, user activity, customer journey, CPI, and ROI. Based on this data, the app is refined, redesigned, and adapted to the TA, which increases the efficiency of its work, and hence the profit.
Focus on the younger generation
The younger generation is more inclined to spend money online, so they are the main target of all mobile apps because they bring in the maximum profit. It is the younger generation that downloads a huge number of apps, uses them daily, and basically cannot imagine life without such a service.
Improving the quality of the service
We have already talked about how having an app for business makes it as close as possible to its customer, it is worth talking about how much better the service can become when it is available 24 hours a day without getting out of bed. By integrating chatbots and various Artificial Intelligence tools into the application, you can confidently get ahead of all the competitors.
Mobile has become an essential part of human life. It adds a force-multiplier to the companies and promotes the brand. According to a report, the number of smartphone users is expected to reach 6.4 billion by 2021. As a result, many entrepreneurs are opting to build mobile applications for their businesses instead of investing in the mobile-friendly versions of their business websites.
But just getting a mobile app developed is not enough. Statistics say that around 25% of the installed applications are never used. You need to have fresh and unique features and content to keep the users engaged and keep them coming to your app again and again.
Having developed millions of mobile apps since years, we have noticed certain features in the mobile apps that are must-have. In this article, we will enlist some features that are necessary for any mobile application to be successful.
Apps like PayTM, Momoe, and PayUMoney have written the success stories in the realm of digital payment. Yes, these E-Wallet mobile apps have identified the trend of digital payment in advance. Today, as we witness a paradigm shift in online payment from laptops and desktops to mobile devices, the customized mobile wallet app can still work wonders while giving you higher returns on investment.
It is wrong to assume that only developed countries promote digital payment and facilitate people to go cashless. Growing economies like Brazil, China, and India are also in the process of... Read More
