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Video B2B: Tips to Stand out in 2021

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VideoWorks Belfast
Video B2B: Tips to Stand out in 2021

Marketing and video marketing are pretty much synonymous now. People love video – it’s easy to digest, engaging and info is absorbed seamlessly. On your end, video production has a great return on investment (ROI) when done well.

One of the real bonuses of video, and is a term used a lot in marketing, is its evergreen capabilities. Evergreen content can be used time and again in different ways so that it feels new and fresh. Reusable content, with some editing, can easily be primed to thrive across multiple channels. Videos are also easy to embed on your site and to upload to LinkedIn, Facebook, Youtube, Twitter, Instagram and more.

Video, unlike some other content, has the benefit of working effectively across multiple channels. You can embed video within your website or share it across various platforms. Making, distributing and watching videos has never been easier – good news for marketers who can now make decent quality videos without breaking the bank.

The process of making and disseminating videos gets easier each year. However, because of this, a surge of video content makes its way online. 86% of businesses use video as a marketing tool, increasing slightly from 85% in 2020. In this article, we’ll explore how to give viewers what they want – engaging, high-quality content that inspires and connects with their own business goals.

That being said, people tend to favour higher quality production in their videos. With so many mediocre or immemorable B2B videos, it’s essential to invest time and resources into doing video properly.

 

 

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