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Why is Chatbot Development Needed for Your Business?

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Aryavrat Infotech
Why is Chatbot Development Needed for Your Business?

A report by Acquire reveals an interesting insight: in 2020, 1.4 billion people interacted with a chatbot. Unlike the popular perception, chatbot communication isn’t a new concept. In the 1960s, ELIZA was created, which was an early chatbot designed to psychoanalyze people. Surprised?

A chatbot is essentially a computer program created to mimic intelligent human conversations. Sephora, Weather Channel, Kik, Uber, and H&M are some brands using chatbots to improve customer experience.

If you’re a business, you cannot afford to ignore integrating chatbot marketing into your business pipeline. While the costs of AI chatbot development services in USA can be a deterrent initially, let’s walk you through why chatbot development is needed for your business.

Top 10 Reasons for Chatbot Development

AryaUSA is a highly-rated provider of AI chatbot development services in USA from India, and the reasons below are a result of our direct interaction with clients over the years.

#1 Experimentation

With a chatbot, you’re essentially creating possible scenarios of interaction with the customer and leveraging each opportunity. Remember that bots are intelligent, they learn and improvise based on previous interactions. Therefore, it helps to create multiple communication scenarios as intelligently as possible. Adopting new technologies early on helps businesses to deal with competition later on.

#2 Access to Professionals

Don’t spend money, yet, to create an in-house chatbot solution. IT agencies like ours provide AI chatbot development services in USA, complete with a chatbot infrastructure setup and support. Any kind of chatbot can be ideated and built. Explore all the possible ideas and onboard the chatbot system into your business setup.

#3 Simplified Payments System

You can collect payments through chatbots. Depending on your product line, you establish a cutting-edge payment collection system with chatbots. For example, there is Snapcash, introduced by Snapchat in 2015, which creates a virtual wallet for the users to store credit card details and send payments, for personal and commercial use.

#4 Live Customer Engagement

The chatbot can be your point of contact with customers. Typically, a couple of hours are spent every day answering emails and phones, and mostly, some basic questions come your way. Onboard a chatbot system with all the common FAQs, and let it become the first point-of-contact with the customers. You save countless hours and customers are satisfied too.

#5 Buying Decisions

Ultimately, you want potential customers to buy your products, right? As a business owner with zillion things to do, you can’t afford to give undivided professional attention to all potential buyers even if you wanted to; chatbot presents a dynamic solution. It can recommend products to buyers based on customer preferences. An example here is the chatbot system deployed by H&M clothing retailers. Their chatbot quizzes the buyer about their preferred style and recommends outfits based on the answers. Isn’t that amazing?

#6 Generate Sales

Chatbots simplify the sales and marketing process. Take the instance of TacoBot, a system deployed by the Taco Bell food chain to enable consumers to place food orders through a quick message via their Slack communication app. Similarly, you can set up a resource section on your business website where visitors can interact with the business through a hands-on chatbot messenger and even place purchase orders.

#7 Understand Customer Intent

Personalization generates sales. The popular consumer perception is that nine out of ten consumers say personalization has an impact on their buying decisions. Therefore, if chatbots can boost your marketing efforts, what’s the harm? For example, if the chatbot communicates with the consumer with the first name, it lends a more “human” experience and better engagement. As they collect information about consumers, it’s easier to understand the target market and deliver products or advertisements accordingly.

#8 Leads Qualification

Not all leads convert into sales and as such, hours are spent on understanding and pitching products that the potential buyer may not need. You can improve the lead qualification or filtering process with a chatbot. Train the chatbot to ask appropriate questions and only when the answers match certain criteria will the bot mark it as a qualified lead, and forward the query to the sales/support team to follow up.

#9 E-commerce Automation

You can create a shopping bot to embed on your e-commerce store. Using the chat module, people can discover products and purchase. The chatbot becomes a shopping guide, interacting with the buyer in real-time about various available products and assists with online purchases.

#10 In-house Communication

A chatbot can propel your team to enhance productivity. It could be the core of in-house communication. It can schedule meetings by scheduling calendars, act as a virtual HR agent, collect resumes, book projects, send sales pitches, and more.

Endnote

The time is ripe to make chatbots an integral part of a business ecosystem. If you have an idea to explore, reach out to our team of experienced chatbot engineers that provide one of the best AI chatbot development services in USA.

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