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The digital transformation initiatives have been affecting the business executives across various industries.

A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.

The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.

A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.

During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.

Also, one should consider the potential customers for the developed application.

Global Digital Experience Platform Market The GMI Research predicts that the Digital Experience Platform Market will notice a growing demand over the forecast period.

This is mainly because of the escalating endorsement of wide web 2.0 technologies, massive usage of cloud-based solutions, and assistance to companies to offer contextual suggestions.

It has a huge focus on practical and cross-channel continuity across the whole journey of the customer.

In addition, the evolution of cloud-based technologies and the accelerating number of enterprises using cloud deployment models to efficiently seize customers across various channels such as email, call, social media, and mobile are further strengthening the market size.

For example, the IDC study survey on how customers use SAP HANA to develop innovative applications to acquire an average five-year ROI of 575%.

However, digital repositories, a complication in data mergers, and an inadequate skill set are restraining the digital experience platform market opportunities.Component Segment DriversBased on Component, service is predicted to fuel at a larger rate over the coming years.

 When it comes to business, customer service is the most important factor that you need to consider.

If you have a website, you can also use it to improve the level of customer service in your company.Digital channels bring together the best digital experiences with the best marketing solutions on your website.

The Digital Experience Platform provides a set of tools and applications that will help you and your company to gain insight from customer data and make the right decisions based on the data.Why use a Digital Experience Platform for your Business?

The Digital Experience Platform allows you to share your brand's story through rich content on the Internet.

This will allow you to reach a wider audience and create new customer relationships.With the help of the Digital Experience Platform, you can provide customers with the best-personalized experiences that will engage them.

Here are the four major benefits that you can get from using contextualized digital experiences for your business.A Content Management System: The Content Management System helps you to maintain the records of your digital experiences.

It is not surprising that companies around the world, the size of Nike, CocaCola, Google, and Apple, worry so much about this aspect in their products and services.

In other words, good user experience can help generate more sales opportunities and close more businesses.

Now, have you ever visited confusing websites that did not communicate the value proposition or that made it difficult to find the necessary information and what you were looking for?

Well, then you’ve been in the presence of examples of a poorly crafted UI.

Keep that in your mind because now we will tell you that the UI directly affects the UX since if your site navigation is bad, it is quite difficult to provide a good experience.

It is capable of making this experience even more enjoyable if the designer manages to eliminate some stages in the process of using the product, which means fewer screens to interact.

The global digital experience management software market is expected to exhibit a solid 9% CAGR over the forecast period from 2017 to 2023, according to the latest research report from Market Research Future (MRFR).

The major drivers and restraints affecting the global digital experience management software market are profiled in detail in the report in order to give readers a clear picture of which factors are driving and restraining the market.

Digital experience management software is a suite of services that help enterprises provide a comprehensive, effective, and enjoyable digital experience to their clients.

Across sectors, enterprises are increasingly going digital in order to connect better with consumers.

The emerging trend in digital experience management is the rising competition between businesses, leading to cutthroat competition in the market, and growing demand to provide a satisfying consumer experience.

This has led to a growing demand for effective digital experience management software over the last few years and is likely to remain a major driver for the market over the forecast period.