The digital transformation initiatives have been affecting the business executives across various industries. The project can impact the fundamental ways through which the business operated, and these projects need to be completed quickly as well as cost-effectively. For most of the companies, one of the biggest challenges lies in tackling a poor user experience.
User Experience Innovations: Introduction of VDA
An example of user experience innovation is centred around the growing usage of Virtual Assistants. A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants. With technological advancements over these years, these virtual assistants comprise a large part of our lives and have become a standard component on smartphones. The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes. A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025. During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.
User Involvement in Early Phases of Digital Transformation
The very first step in starting the digital transformations is defining which applications are to be built. Also, one should consider the potential customers for the developed application. It is really of no concern, whether the application has internal or external users. The opinion of the users is what determines the adoption and success of the app. When user-experience is involved in the early phases of digital transformation, one can ensure a great success on the app.
The primary role of a user-experience designer is to understand the needs and wants of an application or suite of an application’s end users. They shuffle the requirements with the IT needs and business goals to help in shaping the form of application. The involvement of user-experience professionals in the early process helps in ensuring that an application is tailored-fit to meet the needs of end-users. They make sure that the functionality and information which is visible to the user is relevant and easy to use.
After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.
It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.
Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.
According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.
Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:
When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.
It is not surprising that companies around the world, the size of Nike, CocaCola, Google, and Apple, worry so much about this aspect in their products and services.
In other words, good user experience can help generate more sales opportunities and close more businesses.
Now, have you ever visited confusing websites that did not communicate the value proposition or that made it difficult to find the necessary information and what you were looking for?
Well, then you’ve been in the presence of examples of a poorly crafted UI.
Keep that in your mind because now we will tell you that the UI directly affects the UX since if your site navigation is bad, it is quite difficult to provide a good experience.
It is capable of making this experience even more enjoyable if the designer manages to eliminate some stages in the process of using the product, which means fewer screens to interact.
This article explains what UX designers actually do and how they can help create the best possible user experience for your website or app visitors.
