What is Conversion Rate
Conversion rate is a term used in online marketing and refers to the number of visitors that end up being buyers. It is represented as a ratio of buyers to visitors. The sales here could be anything from merchandise to services.
How Does Personalization Influence Conversion Rate
Personalization is a practice of tailoring content to suit or resonate with a particular audience. By providing content, services, or pages that resonate with a particular audience, you spike the user’s curiosity, optimize user experience, which eventually leads to them using your service. Proper personalization is therefore required in order to convert visitors to paying customers.
The process of using personalized copy to optimize conversion rate can be achieved by employing a number of tactics.
Personalization Tricks to Boost Conversion Rate
1. Create Copy Based on the Source of Referral
When using referrals to attract customers, the information on the home page that opens after following a link should be coherent with the information on the referral page. For example, if a referral page advertises eco-friendly eyeliners, when a user follows this link, the page that opens should contain content about this eyeliner; images, reviews, or product descriptions.
If the homepage doesn’t contain information that isn’t a follow-up from the referral page or if this page talks about a different service altogether, the probability of having bounces is above average.
2. Display Time Sensitive Information on Your Website
The use of time here doesn’t exclusively refer to the time of the day, it also refers to a season. Simply, if you have visitors on your site during non-working hours, you can offer a service that caters to them at that point in time or something that is going to keep them hooked with you.
This service can be a paid webinar or a landing page that provides you with a lead. This way, you can reach out to them during working hours, and you must have succeeded to optimize user experience, hence you increase conversion rate on website.
3. Create Copy Based on the Type of Visitor
Essentially, customers are always at different levels of awareness as far as a particular product is concerned. This information can be used to easily optimize conversion. So if you have first-time visitors, the ideal is to pamper them so that they keep coming back. This can be done by offering a free service; coupon, eBook, etc in exchange for their contact.
For returning customers, creating copy that keeps them anxious about returning to your site is key. Such copy may include future offers based on their carting or purchasing history or information about discounts on their preferred products.
These tricks and many others create an emotional connection with your customers and optimize user experience. Even if they don’t purchase immediately, this emotional connection serves you in the long run.
Conclusion
Personalization has been proven to have an above-average influence on conversion rate, therefore it is recommended for all businesses.
iBrandox is the largest designing agency known as graphic designing in Delhi.
Graphic design is an art where create professionals visual content to communicate messages to displaying elements in interactive designs, to optimize the user experience.
Through graphic design, you can give an outline of your product, company, and services so that people show interest in using or buying your product.
If you are also looking for any kind of graphic design agency for your company then you should contact us.
The digital transformation initiatives have been affecting the business executives across various industries.
A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.
The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.
A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.
During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.
Also, one should consider the potential customers for the developed application.
After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.
It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.
Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.
According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.
Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:
When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.
Why should you personalize your website for customers?
The fact is that this can be such an important marketing tool for your business to get the competitive edge you need to stand out to customers.
When you optimize user experience using website personalization, you are improving your chances of standing out from the competition.
You can get a better idea of the personas and demographic data for your target audience.
This allows you to know exactly who your customers are so that you can better know their needs and how you can get those conversions.
Thanks to using personalization, you are going to be more likely to get conversions because of the custom experience each customer gets.
This article explains what UX designers actually do and how they can help create the best possible user experience for your website or app visitors.
