There is a shift in search results and digital marketing trends, which means that it is impacted not only marketers but also consumers. This change has been happening for the last few years, with both Retail & FMCG companies in Australia being affected. Read more: https://o2digitalagency.wixsite.com/home/post/why-should-fmcg-companies-take-seo-seriously
Portable Document Format or PDF is one of the favoured formats today to publish reports, studies, survey results, guides and tutorials, manuals, etc.
Businesses have started to showcase relevant documents and information in the PDF format on their website to be used as a resource for visitors/customers.
In any case, making PDFs available on your website is one thing and making them SEO-friendly is another.
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