ByondXR, the industry leader in bringing virtual shopping to life, today announced that its extended reality (XR) technology will power Lancôme’s UK virtual pop-up store. As part of Lancôme’s 2021 global campaign to promote its Génifique skin serum to new consumers, ByondXR has created the Lancôme UK store. Since first launching with ByondXR in February 2021, Lancôme has seen a 350% increase in customer engagement time in its virtual stores.
Designed like brick and mortar stores recreated with photorealism, the virtual stores enable customers to browse 3D eCommerce shopping environments from the comfort of their homes, purchase Lancôme products, shop exclusive bundles, play games and win prizes, attend beauty panels with influencers and experts, and have virtual skin care consultations. The UK store features expert opinions by local influencers Fleur de Force, Hannah Martin, Manal, and Karina Marriot, exclusive offers, limited edition bundles, and the Génifique challenge droplet game that gives customers a chance to win prizes.
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