Email marketing is one of the most effective marketing tools. It’s not just a tool for sending out email coupons and newsletters. Email marketing can improve your revenue. You need to know that as 59% of B2B marketers say that email is their top revenue-generating marketing channel, emails with personalization result in revenue and transaction rates that are six times higher than non-personalized emails, an automated email drives 320% more revenue than emails that are part of a non-automated campaign and Welcome emails which is a series of welcome emails, on average, will drive more revenue than sending one welcome email or no welcome email at all. With a few email marketing best practices, you can learn how to increase email revenue.
Begin with a catchy subject line.
You might have probably read this before, but your subject line is the most important part of your email campaign. When it comes to increasing revenue, you are required to start with the first thing people read. A compelling subject line does more than just tell your subscribers what is in the email. It tells the users why they should open your email. For example in the subject line reads, “Do you know what an anamorphic lens is?” A question is a compelling way to draw people into your email, which is the only way you’ll drive email revenue. Ask questions that speak to your reader on a personal level. Personalization in the title line is one way to improve opens.
Write a copy that engages your reader.
Once you get people to open your email, you need to engage them with a concise copy. While there’s no standard limit for how many words to write in an email, the most effective emails aim for around fifty to 150 words. This will alter based on the kind of content you’re offering, but a general rule of thumb is to strive for shorter messages. Take a look at this email sample Though the email contains some pieces of data, it keeps the knowledge limited to a few sentences and short paragraphs. This makes it easier for readers to consider the email for relevant content. If you have long-form content, think of putting it on your site and linking to it in your emails rather than rewriting it all in the body of your message.
Include a colorful CTA.
Regardless of what action you want somebody to take in your email, your CTA needs to be prominent and purpose-driven. That means you want to spend time crafting the best message. You also want to consider how you’re going to display your CTA—will a link in the text be sufficient or do you need to create a CTA button to drive conversions? Consider this email example with a colorful CTA such as the CTA has a clear purpose direct people to the company’s Instagram profile and it’s brightly colored to complement the dominant image in the email. This email uses a CTA button, which can increase your click-through rates by 28% versus using a plain-text link. Test a few different CTA buttons to find the right one.
Apply email marketing automation.
Email marketing automation is the most beneficial practice in digital marketing for increasing revenue. Not only does it make your business more efficient, but it can improve email performance and ROI.
With automated email operations, you can optimize when you send your emails and remarket to either site visitors or people who’ve previously purchased from you. Look at this example of an automated email: Abandoned cart emails are one of the best uses of marketing automation. If you send abandoned cart emails within an hour of someone leaving your site, you can convert 6.33% of your shoppers. Consider putting together an abandoned cart email series for the biggest impact.
Use email personalization and segmentation
Email personalization and file segmentation go hand in hand. You can use both to target your consumers and send them relevant emails, like product recommendations. You can also use personalization to send emails at the right time, and list segmentation can send the right discounts to the right people. With a little bit of information about your customers, you can see results. Take a look at this email example: Using email personalization that’s based on a user’s search habits, this email targets subscribers who’ve been searching for vacation rentals. By properly targeting its customers, emails like this can drive three times the amount of revenue that non-targeted emails generate.
Some other tips to drive email marketing
In addition to these email marketing best practices, there are ways you can boost email performance that doesn’t require an enormous investment. Use these tips and tricks to drive sales with your email campaigns:
Apply rigorous testing standards
While 82% of companies rely on email marketing technology, less than half of email marketers use split testing in their email campaigns. That also helps to boost SEO.
Offer discount codes and email coupons
Since people love saving costs, discounts and coupons are one way you can increase email revenue. Around 42% of Americans say that they subscribe to email just so they can save money on their favorite products.
Use email to distribute inbound sales content
You can keep your emails short and simple by using them to share content. Over 75% of B2B marketers use email newsletters as part of their content strategy, and 79% say email’s the best way to share their content. Discovering how to increase email revenue doesn’t take much time, but it does take a little bit of focus. You need to use multiple tips and best practices to create a comprehensive email strategy if you want to increase email revenue.
Bottom line
Whether you are completely new to email marketing or just need a refresher before you start your next big campaign, increasing email revenue is a worthy goal. Email marketing isn’t hard, but it does require a solid plan. To increase email revenue, employ email marketing best practices and use these tips to create an effective sales strategy.
Author Bio:
Akshay Bhimani is a Web Manager at Techimply, India. With experience in the technology-driven field, he has mastered his knowledge on How(s) and What(s) to be done for a business. Also, he's keen to share his knowledge on a few technology-related topics such as cloud technologies, POS software, School management software with AI-IoT, and data security with readers that can assist any kind of business.
This blog, explain about the digital marketing business. There are some part like seo, smo, email marketing, web maintenance and many more.
Email marketing is a great and popular strategy used to obtain new customers and remain in contact with existing ones.
As long as you have consent that someone has signed up to your email campaign, usually through a form, you are able to add them to your list.Here are the biggest benefits that email marketing can bring to your business.
Build Working Relationships with CustomersBeing able to send out personalised emails to existing customers who may buy from you but don’t necessarily promote you or connect with your brand on other channels, is a big benefit of email marketing.
You can also add things such as links to social media or feedback forms.
Increase Revenue and SalesThrough email marketing, you can offer special promotions to certain people and encourage people to sign up to your marketing with incentives such as, “10% discount off of our summer clothes range when you sign up to our email marketing.” You can even showcase new stock or a specific type of product that you think certain email subscribers will be more likely to choose.
Encourage users to check out with a discount code if they have left without completing a purchase, too.
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