Search Engine Optimization, or SEO, has proven to be the most effective way for businesses to increase visibility in search engine result pages, which ultimately leads to increased traffic and conversions performed on your eCommerce website. So what is the magic SEO recipe that leads to increased success? Take a look at our in-depth SEO guide to get a head start on your efforts.
Identify and Prioritize What to Optimize
Prior to going through the whole SEO process, many eCommerce businesses are not sure what page to start with. We’ll outline a quick process for identifying which pages you should focus on and how to prioritize your SEO efforts around product changes with the business such as new products, retiring old products, seasonal changes, etc.
URL Selection For Optimization
There are several ways to identify and prioritize URLs to optimize.
We are not going to outline a step-by-step process but rather a guide for you or your team to reference. Every industry is different and makes putting a step-by-step process difficult or impossible to put together. Digital marketing agency ultimately, you need to rely on multiple teams within the organization, data and your best judgment when determining which pages to optimize month to month and how.
For larger sites and those running on Shopify, keep in mind how pages are being organized and canonicalized on the backend to know which page(s) you need to optimize.
Example: Shopify, by default, adds collections onto the URL depending on which collection you were in previous to that product. This makes the URL look something like:
/collections/(collection name)/products/(name of product)
However, the canonical points to a simplified URL:
/products/(name of product)
Make sure that you’ve only optimized the page(s) being indexed or you are trying to index instead of trying to optimize the same product in all of the different collections you might find it in.
Phase One: Category and Subcategory Pages
Most SEO optimizations will start out the same way – by optimizing the category pages since these usually drive the most traffic and revenue to the site.
Category and Subcategory Pages
Some businesses have sites that are small enough to completely optimize all category and subcategory pages in a few weeks, while others may have so many pages it could take months to work through them all. The biggest challenge is to know what to focus on to make the biggest impact.
Which pages should I start with?
There are several ways to prioritize category and subcategory pages. Here are a few ways:
Alphabetically (seriously)
Pages with most traffic first or the opposite
Pages already ranking in positions 11-20 (pulled using a tools like SEMRush or AHREFs)
Pages ranking in positions 5-10 (pulled using Google Search Console data)
Top selling
Top converting
Any combination of the above
If you are still unsure of where to start, I’d recommend starting with every category page because they have the highest chance to rank and give you a quick win to show the value of SEO, if you have to build the case. Then move to subcategory pages.
Phase Two: Everything Else
Depending on the website, the next step varies widely. Questions to answer that will help you decide include:
Do we have too many product pages to get to?
Should we focus on just the top products and then move on to other pages?
Is there an automated way to optimize product and other pages?
Are there any pages ranking on the fringe of the first page of Google that are not category pages?
Are there any high-value/low-competition keywords that haven’t been assigned to a page and optimized that could be?
Are there any “low value” pages that don’t generate much traffic and revenue but can be experimented with?
Look at the list of URLs on the Site Optimization document and see what hasn’t been touched yet. Group them in terms of similar keywords or ideas to help improve the efficiency of writing title tags and meta descriptions.
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Search Engine Optimization, or SEO, has proven to be the most effective way for businesses to increase visibility in search engine result pages, which ultimately leads to increased traffic and conversions performed on your eCommerce website.
So what is the magic SEO recipe that leads to increased success?
Take a look at our in-depth SEO guide to get a head start on your efforts.Identify and Prioritize What to OptimizePrior to going through the whole SEO process, many eCommerce businesses are not sure what page to start with.
We’ll outline a quick process for identifying which pages you should focus on and how to prioritize your SEO efforts around product changes with the business such as new products, retiring old products, seasonal changes, etc.URL Selection For OptimizationThere are several ways to identify and prioritize URLs to optimize.We are not going to outline a step-by-step process but rather a guide for you or your team to reference.
Ultimately, you need to rely on multiple teams within the organization, data and your best judgment when determining which pages to optimize month to month and how.For larger sites and those running on Shopify, keep in mind how pages are being organized and canonicalized on the backend to know which page(s) you need to optimize.Example: Shopify, by default, adds collections onto the URL depending on which collection you were in previous to that product.
The biggest challenge is to know what to focus on to make the biggest impact.Which pages should I start with?There are several ways to prioritize category and subcategory pages.
Still, the competition level is high in the eCommerce sector.
The startups have lots of questions- How do we make our stores visible on Google?
How do we get valuable traffic in our sites?
The most effective option for them is to apply the best eCommerce SEO techniques in 2021.The award-winning Brainvire honored as top-rated and best eCommerce SEO company knows the innovative SEO techniques to attract traffic.Now, check out the SEO tips for your eCommerce platform.Choose the keywords and decide on their proper placement-Every second, Google serves thousands of users, and it always tries to provide quality results to the searchers.
However, the best SEO professionals categorize keywords into different groups based on the target users’ intent.Navigational keywords- They are related to a particular brand, product, and location.Informational keywords- These keywords are for those who like to learn something about your products.Commercial keywords- They indicate the purchase desire of potential consumers.
Moreover, you have to identify the competitors’ keywords and target them for your SEO campaign.
Reaching the top ranks of page one is the goal of every business and for this goal, you should Outsource SEO services India immediately.
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