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MediaJel Partners with audience data expert Smart AdServer

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MarTech Cube
MediaJel Partners with audience data expert Smart AdServer

MediaJel, the leading digital marketing and programmatic software platform for regulated brands, today announced an exclusive partnership with Smart AdServer, the premier independent ad monetization platform. With a shared vision to level-set the adtech ecosystem, MediaJel and Smart intend to dismantle inconsistent and costly barriers, imposed by traditional adtech, that stymie media opportunities for cannabis and CBD.

Together, MediaJel and Smart plan to build an unrivaled community of endemic cannabis publishers rooted in solid compliance, data ownership, and ad value optimization strategy. Powered by Smart’s technology, MediaJel’s programmatic solutions will help cannabis brands and dispensaries, of all sizes and geographies, gain direct and cost-efficient access to proprietary digital ad inventory, first-party data ownership, attribution transparency, and extensive right-fit audience reach. For Smart’s publisher clients, this partnership also represents the opportunity of direct access to a new source of demand and a privileged relationship with advertisers within a fast-growing market.

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