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Trend Ahead For the Cannabis Packaging In 2021

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Ethan Robert
Trend Ahead For the Cannabis Packaging In 2021

The legalization of cannabis across various states has led to tremendous changes. The U.S pundits forecast to experience a drastic increase in its sales to almost $37 billion by the year 2024 that was previously $13 billion in 2019. More businesses are coming on board to join the green wave using cannabis for medical and recreational purposes. The market competition is increasing with every passing day. If you want to grow your brand, you have to follow some important trends in cannabis packaging and branding. They will give good exposure to your products and make them shine out of the crowd. Also, you have to check for regulatory requirements before finalizing your packaging design. The packaging that follows the state laws helps in building trust among the customers. Let us have a look at some of the latest trends ahead of cannabis packaging to be followed in 2021:

Keeping Compliance in Mind:

Over time, the packaging for cannabis is becoming more creative but compliance with the state laws is at the forefront of design. Before designing your cannabis boxes it is essential to check the regulatory requirements. The cannabis product manufacturers are responsible to ensure that their packaging is up to the required standard. A creative design boosts up your brand's visibility but a transparent one according to legal requirement build up the trust. For example, in the case of any cannabis product, it is essential to highlight the percentage of CBD, THC, and other ingredients to acknowledge the customers about its use. Other includes:

  • Cannabis products cannot be in the shape of a fruit or an animal. However there is no restriction about the brand's logo or cannabis edibles, you can design them in any way.
  • Potency testing is also applied for any marijuana products, either medicinal or recreational. Your font size should not be less than 10 points.
  • The cannabinoids concentration levels should be printed from lowest to highest in percentage. Marijuana containers like jars or bottles are required to be child-resistant. This is to keep the children away from consuming cannabis products.

Eco-Friendly Cannabis Packaging:

The businesses are aware of environmental issues and the growing climatic crisis. Using a packaging material that is not eco-friendly creates a big waste problem. It makes the buyers switch towards the brands that use more sustainable packaging options. In Canada, 10,000 tons of packing waste was reported during the first year of legalization. This motivated the manufacturers to move towards greener practices and use biodegradable packaging material. The adult-use cannabis was started packaging in hemp-based sacs and other paper products. Custom cannabis boxes made up of cardboard are more preferably used. They are recyclable and compost easily instead of producing waste that ends in the landfills. Green, amber, and blue glass containers have intrinsic UV filtering capacity to maintain the potency of the products and cut down the environmental effect. Here are three eco-friendly cannabis packaging trends that will be noticed in the year 2021 as the industry progresses.

  • Reduced packaging trash: Reducing and eliminating the useless shipping and packaging material.
  • Eco-friendly materials: Use hemp, cotton, paperboard, cardboard, glass, recyclable plastic, or any other biodegradable material.
  • Non-toxic printing and design methods: Promoting the use of plant-based dyes, inks, and biodegradable adhesive

Creative Point of Sales Display:

Once your cannabis product is displayed on retail shelves, it will be side to side with several other products. A buyer will have multiple options to choose from. The packaging that looks attractive and eye-catchy will grasp his attention in seconds. A knowledgeable customer expects clean labels, lively tints, minimalistic design, and a creative display for his cannabis product. Contemporary designs have high-grade graphics and logos. Other classy options include:

  • Clear outlines and elegant packaging schemes
  • Gold or silver stamped with frosted glass
  • Intelligent brand marketing through packaging design
  • Emphasis on eco-friendly logos

A professional and creative design is also able to differentiate between medicinal and recreational cannabis.

Poking Fun:

The producers of cannabis products have started creating fun packaging by using intelligent gags about the wrong ideas related to cannabis use. The design may use descriptive labels to create relaxing vibes while using a cannabis product. Some of the examples include:

  • Do not panic, it's organic.
  • A joint daily keeps the bad mood away.
  • Just want to say high.

These statements may be followed reflecting the benefits of cannabis.

Leafy Imagery:

A pointed leafy image is a recognizable icon for cannabis industry-wide. It is becoming highly trendy these days as manufacturers can use it with a large number of variations. Leafy imagery makes your products identifiable on retail shelves. Many brands are using a cannabis leaf in their logos combining it with attractive colors and other modernized elements. 

Minimalism:

Taking a minimalist approach to design your custom cannabis boxes can give your brand a more stylish and elegant look. A simple and clean design can fit well with the relaxing theme bringing a new era of serenity. Such packaging looks very different and appealing as compared to the one designed by using a heap of colors. Stylish black and white designs are also becoming trendy to produce high-quality packaging.

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