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Once limited by geography and reach, businesses in the 21st century know no bounds when it comes to growth, thanks to the increasing adoption of technology.The digital revolution has ushered in an era of innovation and unprecedented business growth.

The B2B industry is a clear beneficiary of technological advancements, experiencing improved revenue and higher customer satisfaction than ever before as a result of digital commerce solutions.As business buyers increasingly prefer self-service offerings, digital channels become even more integral for B2B players to drive continuous customer engagement.According to a recent Salesforce B2B Commerce Cloud (CloudCraze) report, 89% of B2B decision-makers attribute expected business growth to investment in digital commerce.Moreover, the study indicates that B2B organizations that have invested in digital channels are already reaping the benefits.

Some key findings of the study are below:Digital is no longer seen as a primary business channelB2B leaders attribute solid business growth to digital commerce initiativesEvolving customer expectations are further driving digital transformationB2B leaders experience streamlined customer needs with digital commerceDigital is fueling B2B growthB2B organizations today are fast recognizing the value of employing digital channels to offer customers a personalized and responsive experience, which ultimately translates to retention and repeat purchases.Digital commerce, with its complex ordering features, results in cost savings and offers customers an omnichannel, streamlined buying experience.Increasingly, businesses are recognizing its benefits in customer acquisition, up-selling, and self-service.

More and more B2B businesses are now selling their full line of products online, some releasing online-only product lines.Increased access to self-service capabilities allows business buyers to place orders at their own convenience.

Not only does this offer immense freedom, but it also reduces servicing costs for low-volume customers.Self-service offerings also free up sales and service executives so they can spend more time building customer relationships, cross-selling and upselling products.

Ultimately, this results in reduced transaction costs and improved profits.Digital also has a clear value addition in terms of order automation, tailored offerings, contract pricing, and a truly omnichannel experience.

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JumpCrew the leading B2B customer acquisition platform expands its product offering to help B2B companies get new customers martech news.For the past two years JumpCrew has had explosive growth helping customers like Experian Automotive, Bosch, Dstillery and others increase brand awareness, get high quality leads and grow revenue.

JumpCrew specializes in using a Full Funnel approach to help B2B businesses integrate sales and marketing to grow their customer base.JumpCrew introduced two additional products on top of their Full Funnel offering.Satellite Sales: JumpCrew’s Satellite Sales is a blend of technology and human sales expertise that helps B2B companies increase revenue without building an in house sales team.

It’s a turn key outsourced sales solution supported by a full operations and client success team.

Click here to learn more about Satellite Sales martech.Sales Enablement Marketing: JumpCrew’s Sales Enablement Marketing helps B2B companies increase brand awareness and high quality leads for their sales teams.

Click here to learn more about Sales Enablement Marketing.“Since we have found such a high level of success in B2B sales for ourselves we decided to officially offer this as a product to our clients,” said Robert Henderson, JumpCrew’s co-founder and CEO.In the past year JumpCrew’s Full Funnel business has grown 10% month over month driven through existing client growth and enterprise client acquisition programmatic display advertising.“We launched Sales Enablement Marketing because we know that having a full pipeline of marketing qualified leads is the difference between success and failure for any sales team,” said Lavall Chichester, JumpCrew’s Chief Marketing Officer.

“Sales Enablement Marketing allows us to help our B2B customer’s sales teams close more deals without interrupting the company’s overall corporate marketing efforts.”

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Enter B2B2C (Business-to-Business-to-Consumer) – a hybrid model that promises bulk acquisition of customers at a remarkably low cost.

)Oracle CPQ Cloud Replaced With KBMax To Connect Customers, Sales & ManufacturingB2B and B2C models both have their own strengths and weaknesses, depending on the products and services a business sells and a prospect’s position in the customer cycle.

These can be summarized, in general terms, as follows:The Duration of the Decision-Making Process: B2C purchase decisions are often made on the spur of the moment, while B2B businesses face a greater time-burden.

B2B sales reps have to work harder and longer to get deals over the line and cultivate relationships over the long term.The Number of Decision-Makers: B2C companies usually deal with a single decision-maker, while B2B businesses have to contend with a group decision-making process.

Such a process can be tricky to navigate, as a firm “no” from any single individual in the decision-making chain can scupper a hard-fought deal.The Length of the Business Relationship: B2C customers are more fickle: business relationships often end at the point of purchase.

It stands to reason then that the lead pool for B2B businesses is significantly smaller; hence why B2B relationship management is so crucial.Order Values: The average transaction value (ATV) of a B2B purchase is significantly higher than that of a B2C purchase, meaning B2B companies need fewer customers to sustain profitability.What is B2B eCommerce?