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Introduction To PPC - What Is PPC & How It Works?

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Dev Motwani
Introduction To PPC - What Is PPC & How It Works?

What Is PPC?

PPC stands for pay-per-click, is an online advertising model in which advertisers pay a fee each time their ad is clicked.  It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Advertiser bids on the basis of the value of a click relation to the keywords, platforms, and majority targeted audience.

PPC is all about relevance, and search engine is the most popular form of PPC. Every time an ad is clicked and sends visitors to the website or on the landing page, some cost has to be paid to the host for the ad. Advertisers have the ability to show ads relevantly when the search occurred for your brand or product. PPC is mainly for buying website visits, ending up at signing up, or a sale.

To ensure the success of their PPC campaigns, businesses must find the perfect balance of cost and visibility to ensure maximum results from the campaign. To ensure that each advertising dollar is used effectively, create a unique campaign for your business, depending on professional handlers. We, KlickTheorem are a google advertising agency for one simple reason- We get results. Being a paid search advertising agency, optimal ROI on Google ads is our thing. 

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